59 SPEC Kit 361: Outreach and Engagement The Brown School of Social Work library also receives support from the information technology department and the transportation department. The business administrator often assists with budget and purchasing for outreach activities. The library’s marketing director serves as an event planner for certain programs, and committees are formed on an ad hoc basis for selected events when needed. University faculty and non-library staff on an ad hoc basis, student library council Volunteers (including Friends of the Libraries), ad hoc teams/committees We have a marketing and outreach coordinator in the academic liaison department, who works closely with our director of marketing and communications. 24. What is the relationship between marketing and outreach at your library? Check all that apply. N=57 A dedicated library marketing professional or unit supports outreach activities 45 79% Librarians and staff perform marketing functions for individual outreach activities 40 70% Marketing for outreach activities is outsourced to an external company 5 9% Marketing for outreach activities is outsourced to a central institutional unit 4 7% There is a dedicated library marketing professional or unit, but they do not support outreach activities 2 4% Other marketing/outreach relationship 13 23% Please briefly describe the other marketing/outreach relationship. N=13 Campus partners help promote engagement events and programs. Library grantees and contractors Marketing and outreach is coordinated between our director of marketing and communication and the marketing and outreach coordinator. Our director of marketing and communication works with the university’s central communications office to ensure local, and where appropriate, national coverage of an event. Note: librarians submitting answers to this survey indicated the committee did not know if there is a dedicated library marketing professional. The relationship between marketing and outreach varies across facilities. It varies based on funding, staffing, the existence of a related private foundation/support organization, and other variables. The University Libraries work with writers associated with campus-wide publications and with graphic designers on pamphlets, exhibit materials, and also will contact local and regional news sources and publications. The Brown School of Social Work library also receives support from internal departments at the Brown School that help with marketing. For example, the academic affairs staff provide marketing for the orientation to incoming students and adjunct faculty. The field education staff provide marketing for the library instruction for field instructors. The community partnerships staff provided marketing for the library instruction at a community partner’s site. The university is a large institution so there is a lot of teamwork involved in projects. This has enabled us to do MANY activities over the course of the year. Orientations in September are arranged by various units of the university and we participate in partnership. Sometimes we have a large event that is aided by an external event planning company (rare).