94 Survey Results: Survey Questions and Responses Anecdotal evidence, social media Case Study 26 Pet Therapy Study Break: Goal was to help students relax during finals. We had a six-hour event with four therapy dogs every hour. Students could come in and pet the dogs for 10 minutes. Approval: outreach librarian Budget: $150 Outreach & education team and librarian planned, implemented, and evaluated. Volunteers and team members staffed the event. News release and postings on twitter, Facebook, and Instagram Collaborators included two pet therapy groups: Pet Partners and Canine Assistants. We collected comments, got feedback from volunteers (both internal and external) Based on attendance, as well as formal and informal feedback. Case Study 27 Read It & Eat It: The Sheridan Libraries’ Edible Book Festival now in its sixth year. Read It & Eat It: The Sheridan Libraries Edible Book Festival is a celebration of literature, food, and fun at the Johns Hopkins University. With over 300 attendees at each annual event, the festival gives students an opportunity to channel their inner baker by creating cakes and pastries based on their favorite works of literature. Every entry is judged by popular vote on appearance, creativity and—of course—flavor. It’s become the JHU community’s signature way to ring in the spring and to promote reading, creative thinking, teamwork, and remind students that the library is a friendly and accessible place for them. The initial festival was approved by the library’s dean. Given its success in terms of the number of entries and attendees, we had full support to make the event a yearly tradition. The funding for the first festival was made possible through support from the library’s dean all subsequent festivals have been funded through the Special Collections departmental budget. The event costs around $1,200 to successfully implement it fluctuates slightly year-to-year based on the number of donations we receive from local restaurants and bakeries. All aspects of planning, implementing, staffing, and evaluation are overseen by the outreach librarian for special collections and student library assistants. The event is advertised via flyers that are distributed throughout campus, university communications channels (campus-wide e-mail announcements, the university calendar, etc.), and the library’s own communication channels (for example, social media and the library website). Campus tours for prospective students also mention the event when discussing undergraduate life. We also send targeted emails to student groups and distribute promotional information to students during Freshman Orientation week. In addition, we create small displays within the Special Collections Reading Room to promote the event. The Reading Room is located in a high-traffic area, so we showcase a rotating display of photographs featuring popular entries from years past. Collaborators, all internal, volunteer based on their availability. The assessment model involves looking at the number of entries and the number of attendees over the life of the festival. The number of entries has increased every year, whereas the number of attendees has stayed roughly at the 300 mark. Attendees and bakers are encouraged to leave feedback based on their feedback, we have implemented some changes involving the time of the event and how judging occurs. The student employees also talk to their peers about the event to see where the awareness level is. We then work toward a marketing strategy to raise awareness or smooth over any pain points, such
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