136 Representative Documents: Event Planning JOHNS HOPKINS UNIVERSITY LIBRARIES Proposal for Freshman Library Orientation 2018 This campaign is part of the Sheridan Libraries Academic Liaisons marketing campaign. 2 Goal To raise awareness among the student body about the library’s academic liaisons, services and resources. Objective To provide an engaging library tour, open house, information session, and table event to encourage interaction with the resources and services of the library. Desired Outcomes To increase traffic in the RCO, increase reaches to individual librarians via chat, walk-ins and appointments, and increase website traffic to articles/databases, guides, events/workshops, and other important library webpages. For SC Open house, to introduce and encourage students to participate in Freshman Fellows. Measuring Effectiveness Academic Liaisons should be prepared to measure effectiveness by tracking, calculating and submitting data on student and faculty engagement to the Department Director. Marketing will track and submit social media analytics, Word Press analytics, and Google analytics from the library website. The purpose is to measure overall ROI and strategize how to improve the effectiveness of future campaigns. As a first step, we could administer a 2-question survey via the “Class of 2022” Facebook page (managed by the Office of First Year Experience), and the “Intro to Hopkins Course” (administered by the Advising Department). Activities Library Tours Monday, August 20th 11:00-11:30 a.m. 12:15-12:45 p.m. 1:45-2:15 p.m. Special Collections Fire & Ice Wednesday, August 22nd, 9:00, 10:00, and 11:00 a.m. Special Collections Open House Wednesday, August 22nd, 2:00- 5:00 p.m. Blue Jay Day Thursday, August 23rd, 5:00 7:00 p.m. Table Runner We’re requesting the purchase of a table runner that can be used not just for Blue Jay Day, but any library event. Table runner: blue (003082) Sheridan Libraries shield horizontal white screen print If Student Programming & Events does not supply table linens, a pair of table cloth(s) will be ordered from Bon Appetit.
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