181 SPEC Kit 361: Outreach and Engagement JOHNS HOPKINS UNIVERSITY LIBRARIES Marketing and Outreach Coordinator Job Description Marketing and Outreach Coordinator The Marketing and Outreach coordinator designs, develops, and implements programs to improve patrons’ interactions with the Sheridan Libraries, trains and supervises Information Desk students, and takes the lead on promotional activities and special events for the department. The coordinator investigates, assesses and promotes social media and emerging technology resources, including LibGuides and the LibAnswers Knowledge Base, to build relationships with this community keeps abreast of relevant literature and research and investigates current standards, trends and best practices for current and emerging social media channels. The role reports to the Academic Liaison department but also works with closely with Associate Director for Collections and Academic Services and Assistant Director for Access services. The coordinator uses his/her demonstrated leadership capabilities to implement the directorate’s social media policy and coordinate contributions to social media (including Twitter, blog, and FaceBook) trains and educates staff members across the Sheridan Libraries in the use of social media channels and prepares and maintains a marketing calendar to coordinate this work. The coordinator serves as the library’s point person for presentation of web-based library services information. This includes regularly reviewing and updating content in the library’s knowledge base, service-related LibGuides, the blog, and other community-facing outlets. The coordinator provides logistical support to curators and liaisons for exhibit and programming development, including coordinating with printers and designers, planning exhibit openings, scheduling speakers and helping with travel arrangements, and scheduling meetings. The coordinator also maintains statistics, creates reports, and analyzes data on instruction and reference activities, to make connections between the data and user populations to improve services. Other duties include setting agendas and taking minutes for Academic Liaison, Exhibit Committee and Special Collections Research Center meetings serving as selector for the McNaughton Collection (books and DVDs) preparing and distributing guides, newsletters, and other departmental publications overseeing reference collections processing ordering supplies and coordinating conference registrations. The Sheridan Libraries are strongly committed to diversity. A strategic goal of the Libraries is to work toward achieving diversity when recruiting new and promoting existing staff. QUALIFICATIONS: Requires bachelor’s degree and three years related experience. Computer skills including working knowledge of Microsoft Office Suite experience creating marketing materials using the Adobe Creative Suite or other tools demonstrated leadership capabilities working knowledge of social media channels experience with creating Web pages excellent interpersonal, writing, and organizational skills ability to set and respond to priorities, work on multiple tasks and deadlines, observe and report developing problems, and maintain confidentiality and professionalism. PREFERRED: Related work experience in an academic library.
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