SPEC Kit 306: Promoting the Library · 117
donor interest. The newsletter has received positive response from our target audience.”
“While we have not undertaken a branding campaign per se, we have had branding in mind over the past year
as we developed a new logo and now use the logo on all library Web sites, publications, advertisements, etc.
We have also created new stationery bearing the logo and have standardized the look of the stationery used
throughout the library system, in all branches, departments, centers, etc. In a different arena: Providing an RSS
feed from the ‘news and events’ box on the Libraries’ homepage has resulted in an increase in the number of our
stories that get picked up and posted on the University Web site--an average of one a week.”
“The university’s central Office of Public Affairs is always involved in major events and activities, including high-
level news releases and/or announcements. Some library news items, specifically press releases, must also be
approved by colleagues in the central Public Affairs office. It is assumed that many other libraries have similar
relationships with their institution’s public affairs office/staff. Promotion and marketing at the University Library
is somewhat diffuse with individual units often undertaking specialized projects depending on specific needs. In
many cases, however, assistance/support is requested from the Library’s central communications office. In other
cases, though, no assistance is needed. More efforts and activities are being centrally coordinated, but no one
office/staff person will have full control from the Library’s outreach efforts given the size and scale of activities
and events. Diversity of activities and staff involvement also encourages ownership of specific projects. The
Library is also currently engaged in crafting a three-year communication plan. This plan, it is hoped, will greatly
influence future promotional activities.”
donor interest. The newsletter has received positive response from our target audience.”
“While we have not undertaken a branding campaign per se, we have had branding in mind over the past year
as we developed a new logo and now use the logo on all library Web sites, publications, advertisements, etc.
We have also created new stationery bearing the logo and have standardized the look of the stationery used
throughout the library system, in all branches, departments, centers, etc. In a different arena: Providing an RSS
feed from the ‘news and events’ box on the Libraries’ homepage has resulted in an increase in the number of our
stories that get picked up and posted on the University Web site--an average of one a week.”
“The university’s central Office of Public Affairs is always involved in major events and activities, including high-
level news releases and/or announcements. Some library news items, specifically press releases, must also be
approved by colleagues in the central Public Affairs office. It is assumed that many other libraries have similar
relationships with their institution’s public affairs office/staff. Promotion and marketing at the University Library
is somewhat diffuse with individual units often undertaking specialized projects depending on specific needs. In
many cases, however, assistance/support is requested from the Library’s central communications office. In other
cases, though, no assistance is needed. More efforts and activities are being centrally coordinated, but no one
office/staff person will have full control from the Library’s outreach efforts given the size and scale of activities
and events. Diversity of activities and staff involvement also encourages ownership of specific projects. The
Library is also currently engaged in crafting a three-year communication plan. This plan, it is hoped, will greatly
influence future promotional activities.”
