86 · Survey Results: Survey Questions and Responses
Awareness of the Library Web Site and Contents
54. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=9
Yes 2 22%
No 7 78%
Developed a Tagline or Slogan
“Coordinated banners, promotional giveaways (pens, pencils, staplers, and bookmarks) prominently featuring the
library Web address. ‘Connecting you to worlds of knowledge.’”
“To promote the introduction of a new research Web page that patrons can customize, the library ordered t-shirts
that patrons could ‘customize’ by drawing their favorite things from the library on a special section of the shirt.
‘My library is...’”
Did Not Develop a Tagline or Slogan
“Discussion with committees overseeing the closing of the Main Library for renovation, relocation of services
during the renovation (3 years) and units responsible for the development of electronic services to complement
existing print services.”
“In response to ongoing feedback we have recently updated and redesigned our library’s Web sites to better serve
our users.”
“Materials produced which prominently feature library URL.”
“Quick poll added to Library homepage.”
“Series of brief one-question surveys on Web site front page, relating to specific resources or services. Active
Libraries-wide blog, and additional Libraries blog focused on undergraduates. ‘UB Librarian’ page on Facebook.
‘Libraries Skills Workbook’ (online, and is a graduation requirement at UB). Bright UB Blue pencils with Libraries
logo and Web site address available at reference/information desks (approx. 10,000 per year are disseminated).
‘Resources by Subject’ specific online guides developed by Libraries and embedded in specific course entries on
course management system. ‘My Library’ sectors on campus portal, distinctive for disciplines.”
“The library Web site was recently fine tuned to improve usability.”
“We installed a series of banners on the pillars in the entrance hall to the main library promoting the various
services comprising our Ask a Librarian service: Call, Visit, Chat(IM), E-mail. In addition, we created business
cards for the service to be handed out at service desks and posters to be placed in all of our facilities. We also
created a specific brand for the suite of services (Ask a Librarian) and a logo (an ‘i’ in our flying book logo). We
also created branded iGoogle and Facebook widgets connecting users to these services.”
Awareness of the Library Web Site and Contents
54. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=9
Yes 2 22%
No 7 78%
Developed a Tagline or Slogan
“Coordinated banners, promotional giveaways (pens, pencils, staplers, and bookmarks) prominently featuring the
library Web address. ‘Connecting you to worlds of knowledge.’”
“To promote the introduction of a new research Web page that patrons can customize, the library ordered t-shirts
that patrons could ‘customize’ by drawing their favorite things from the library on a special section of the shirt.
‘My library is...’”
Did Not Develop a Tagline or Slogan
“Discussion with committees overseeing the closing of the Main Library for renovation, relocation of services
during the renovation (3 years) and units responsible for the development of electronic services to complement
existing print services.”
“In response to ongoing feedback we have recently updated and redesigned our library’s Web sites to better serve
our users.”
“Materials produced which prominently feature library URL.”
“Quick poll added to Library homepage.”
“Series of brief one-question surveys on Web site front page, relating to specific resources or services. Active
Libraries-wide blog, and additional Libraries blog focused on undergraduates. ‘UB Librarian’ page on Facebook.
‘Libraries Skills Workbook’ (online, and is a graduation requirement at UB). Bright UB Blue pencils with Libraries
logo and Web site address available at reference/information desks (approx. 10,000 per year are disseminated).
‘Resources by Subject’ specific online guides developed by Libraries and embedded in specific course entries on
course management system. ‘My Library’ sectors on campus portal, distinctive for disciplines.”
“The library Web site was recently fine tuned to improve usability.”
“We installed a series of banners on the pillars in the entrance hall to the main library promoting the various
services comprising our Ask a Librarian service: Call, Visit, Chat(IM), E-mail. In addition, we created business
cards for the service to be handed out at service desks and posters to be placed in all of our facilities. We also
created a specific brand for the suite of services (Ask a Librarian) and a logo (an ‘i’ in our flying book logo). We
also created branded iGoogle and Facebook widgets connecting users to these services.”
