54 · Survey Results: Survey Questions and Responses
23. What was most challenging about this promotion effort? N=23
“Again, getting out the word to a large university community.”
“Choosing venues for advertising.”
“Competition for student attention.”
“Constant maintenance.”
“Cost.”
“Creating a message that indicates the ability to send a text message. Since the graphic has a phone number,
people are calling the number rather than texting.”
“Deciding which methods are potentially most effective.”
“Design elements for posters.”
“Developing the design and content.”
“Distilling library messaging to a single, clear message that can be successfully delivered during busy orientation
period and later recalled by targeted audiences. (Value in sustained messaging.)”
“Establishing a regular, reliable presence and getting students to feel comfortable approaching us for help.”
“Evaluation and Assessment. Buy in from the staff.”
“Generating interest.”
“Getting submissions from students.”
“Getting the attention of the audience.”
“Having 23 departmental libraries on campus, consistency in promotional efforts can be a challenge.
(Recognizing, of course, that different methods may be more effective with particular departments or schools.)”
“Making faculty aware of the program and encouraging them to promote it to their students.”
“Paring down the librarian’s jargon to make it more understandable by the general public.”
“Production of video—keeping it very short yet appealing to undergraduates.”
“Reaching all students &faculty.”
“Reaching wider audience.”
“We were encouraging users in the library to use this service however, if users are not in the library in the first
place, how can we broadcast the service more widely? (We do also have an IM service for all users, regardless of
location, however.)”
“Well this is pretty straightforward, but I guess the challenge in reaching students is that how dynamic the
population is. Since the audience is always changing, the promotion must be continuous.”
23. What was most challenging about this promotion effort? N=23
“Again, getting out the word to a large university community.”
“Choosing venues for advertising.”
“Competition for student attention.”
“Constant maintenance.”
“Cost.”
“Creating a message that indicates the ability to send a text message. Since the graphic has a phone number,
people are calling the number rather than texting.”
“Deciding which methods are potentially most effective.”
“Design elements for posters.”
“Developing the design and content.”
“Distilling library messaging to a single, clear message that can be successfully delivered during busy orientation
period and later recalled by targeted audiences. (Value in sustained messaging.)”
“Establishing a regular, reliable presence and getting students to feel comfortable approaching us for help.”
“Evaluation and Assessment. Buy in from the staff.”
“Generating interest.”
“Getting submissions from students.”
“Getting the attention of the audience.”
“Having 23 departmental libraries on campus, consistency in promotional efforts can be a challenge.
(Recognizing, of course, that different methods may be more effective with particular departments or schools.)”
“Making faculty aware of the program and encouraging them to promote it to their students.”
“Paring down the librarian’s jargon to make it more understandable by the general public.”
“Production of video—keeping it very short yet appealing to undergraduates.”
“Reaching all students &faculty.”
“Reaching wider audience.”
“We were encouraging users in the library to use this service however, if users are not in the library in the first
place, how can we broadcast the service more widely? (We do also have an IM service for all users, regardless of
location, however.)”
“Well this is pretty straightforward, but I guess the challenge in reaching students is that how dynamic the
population is. Since the audience is always changing, the promotion must be continuous.”