SPEC Kit 306: Promoting the Library · 23
has library promotion as part of his/her job description. We have a User Communications Committee that provides
oversight, coordination, and support for a range of outreach efforts occurring across the library.
Respondent 23
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department A library committee or taskforce is responsible for promotion activities
Promotion activities are centralized in Administration and coordinated by the Special Events Coordinator and
Communications Assistant who reports to the University Librarian. We are trying to better coordinate all activities.
Respondent 24
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually A library committee or taskforce is
responsible for promotion activities
Faculty, academic professionals, and staff (clerical) participate, usually according to the functional area of the
service or collection that is promoted. Sometimes department heads assign people to these tasks sometimes
people volunteer for tasks. The Coordinator of Communications and Marketing (in Administration, reports to the
University Librarian) has library promotion as part of his/her job description. We have adopted a template for in-
house handouts. The University provides us with identity standards that should be followed in all materials. Many
units send final drafts to coordinator for approval/consent.
Respondent 25
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department A library committee or taskforce is responsible for promotion activities
Faculty and staff become involved based upon the particular event or resource publicized frequently, the Director
of Advancement, Communications and Marketing, becomes involved and or provides strategic direction. The
Director of Advancement, Communications and Marketing (in Office of Library Advancement, reports to the
Assistant Dean for Library Advancement) has library promotion as part of his/her job description. In a recent effort
to coordinate promotion activities, a Strategic Communications and Marketing Committee has been established.
The Director of Advancement, Communications and Marketing, serves as ex-officio member of the committee.
Respondent 26
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Other
Librarians from departments most closely associated with the target audience volunteer or are recruited to
assist with the efforts aimed at those audiences. First-of-the-year orientation activities, for example, may involve
librarians from all over campus more specific activities may involve librarians from only one or two departments.
The Director of Communications (in Administration, reports to the Dean) has library promotion as part of his/her
job description. Coordination occurs through cross-pollination of library committees, oversight by the Director
of Communications, and teamwork. We refer to a marketing communications plan, put in force by a marketing
group comprised of a cross-section of librarians. Promotion and marketing activities are broadly distributed, but
are coordinated by one staff member who provides oversight and direction. A marketing group advises in overall
strategies, and ad hoc committees plan and execute targeted initiatives (such as orientation or archives awareness
month).
has library promotion as part of his/her job description. We have a User Communications Committee that provides
oversight, coordination, and support for a range of outreach efforts occurring across the library.
Respondent 23
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department A library committee or taskforce is responsible for promotion activities
Promotion activities are centralized in Administration and coordinated by the Special Events Coordinator and
Communications Assistant who reports to the University Librarian. We are trying to better coordinate all activities.
Respondent 24
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually A library committee or taskforce is
responsible for promotion activities
Faculty, academic professionals, and staff (clerical) participate, usually according to the functional area of the
service or collection that is promoted. Sometimes department heads assign people to these tasks sometimes
people volunteer for tasks. The Coordinator of Communications and Marketing (in Administration, reports to the
University Librarian) has library promotion as part of his/her job description. We have adopted a template for in-
house handouts. The University provides us with identity standards that should be followed in all materials. Many
units send final drafts to coordinator for approval/consent.
Respondent 25
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department A library committee or taskforce is responsible for promotion activities
Faculty and staff become involved based upon the particular event or resource publicized frequently, the Director
of Advancement, Communications and Marketing, becomes involved and or provides strategic direction. The
Director of Advancement, Communications and Marketing (in Office of Library Advancement, reports to the
Assistant Dean for Library Advancement) has library promotion as part of his/her job description. In a recent effort
to coordinate promotion activities, a Strategic Communications and Marketing Committee has been established.
The Director of Advancement, Communications and Marketing, serves as ex-officio member of the committee.
Respondent 26
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Other
Librarians from departments most closely associated with the target audience volunteer or are recruited to
assist with the efforts aimed at those audiences. First-of-the-year orientation activities, for example, may involve
librarians from all over campus more specific activities may involve librarians from only one or two departments.
The Director of Communications (in Administration, reports to the Dean) has library promotion as part of his/her
job description. Coordination occurs through cross-pollination of library committees, oversight by the Director
of Communications, and teamwork. We refer to a marketing communications plan, put in force by a marketing
group comprised of a cross-section of librarians. Promotion and marketing activities are broadly distributed, but
are coordinated by one staff member who provides oversight and direction. A marketing group advises in overall
strategies, and ad hoc committees plan and execute targeted initiatives (such as orientation or archives awareness
month).
