192 · Selected Resources
Your Academic Library: The Need for a Marketing Outreach Plan.” College &Research Libraries News
68 (February 2007): 92–95.
Karle, Elizabeth. “Invigorating the Academic Library Experience: Creative Programming Ideas.” College &
Research Libraries News 69 (March 2008) p. 141–44.
Mileham, Patricia, Joan Ruelle, and Susan Berry. “Playing Well with Others: Increasing Your Library-
campus Partnerships.” Collection Management 26, no. 3 (2002): 77–78.
Millet, Michelle and Clint Chamberlain. “Word-of-Mouth Marketing Using Peer Tutors.” The Serials
Librarian 53, no. 3 (2007): 95–105.
Mundava, Maud and LaVerne Gray. “Meeting Them Where They Are: Marketing to International Student
Populations in U.S. Academic Libraries.” Technical Services Quarterly 25, no. 3 (2008): 35–48.
Nims, Julia. “Marketing the Library Instruction Services: Changes and Trends.” Reference Services Review. 27
no. 3 (1999): 249 – 53.
Sass, Rivkah. “Marketing the Worth of Your Library.” Library Journal v127 (June 2002): 37 – 8.
Song, Yoo- Seong. “Evidence Based Marketing for Academic Librarians.” Evidence Based Library and
Information Practice 1, no. 1 (2006): 69-80.
Verostek, Jane. “Affordable, Effective, and Realistic Marketing.” College &Undergraduate Libraries 12 no. 1/2
(2005): 119-38.
Vilelle, Luke. “Marketing Virtual Reference: What Academic Libraries Have Done.” College &Undergraduate
Libraries 12 no. 1/2 (2005): 65-79.
Marketing Library Services. Information Today, Inc.
MLS is a newsletter that provides information professionals in all types of libraries with specific ideas for
marketing their services. http://www.infotoday.com/MLS/default.shtml
Web Resources
Academic PR: Forum
http://www.fearless-future.com/prforum/
ALA. Academic and Research Library Campaign
http://ala.org/ala/pio/campaign/academicresearch/academicresearch.cfm
ALA. Campaign for America’s Libraries
http://www.ala.org/ala/pio/campaign/campaignamericas.cfm
Your Academic Library: The Need for a Marketing Outreach Plan.” College &Research Libraries News
68 (February 2007): 92–95.
Karle, Elizabeth. “Invigorating the Academic Library Experience: Creative Programming Ideas.” College &
Research Libraries News 69 (March 2008) p. 141–44.
Mileham, Patricia, Joan Ruelle, and Susan Berry. “Playing Well with Others: Increasing Your Library-
campus Partnerships.” Collection Management 26, no. 3 (2002): 77–78.
Millet, Michelle and Clint Chamberlain. “Word-of-Mouth Marketing Using Peer Tutors.” The Serials
Librarian 53, no. 3 (2007): 95–105.
Mundava, Maud and LaVerne Gray. “Meeting Them Where They Are: Marketing to International Student
Populations in U.S. Academic Libraries.” Technical Services Quarterly 25, no. 3 (2008): 35–48.
Nims, Julia. “Marketing the Library Instruction Services: Changes and Trends.” Reference Services Review. 27
no. 3 (1999): 249 – 53.
Sass, Rivkah. “Marketing the Worth of Your Library.” Library Journal v127 (June 2002): 37 – 8.
Song, Yoo- Seong. “Evidence Based Marketing for Academic Librarians.” Evidence Based Library and
Information Practice 1, no. 1 (2006): 69-80.
Verostek, Jane. “Affordable, Effective, and Realistic Marketing.” College &Undergraduate Libraries 12 no. 1/2
(2005): 119-38.
Vilelle, Luke. “Marketing Virtual Reference: What Academic Libraries Have Done.” College &Undergraduate
Libraries 12 no. 1/2 (2005): 65-79.
Marketing Library Services. Information Today, Inc.
MLS is a newsletter that provides information professionals in all types of libraries with specific ideas for
marketing their services. http://www.infotoday.com/MLS/default.shtml
Web Resources
Academic PR: Forum
http://www.fearless-future.com/prforum/
ALA. Academic and Research Library Campaign
http://ala.org/ala/pio/campaign/academicresearch/academicresearch.cfm
ALA. Campaign for America’s Libraries
http://www.ala.org/ala/pio/campaign/campaignamericas.cfm
