SPEC Kit 306: Promoting the Library · 69
“Probably personal contacts.”
“Unknown, director is new.”
35. What was most challenging about this promotion effort? N=14
“All development activities must be sanctioned by the university.”
“Because the campaign is still in process, this information is not yet available. Evaluation will be conducted when
the campaign is complete.”
“Cost of producing additional newsletter to reach more people.”
“Determining the right message.”
“Developing a strong desire in the contact to want to donate to the libraries.”
“Distribution/list management.”
“Gaining the support of librarians—prior to this year, development had not been a majority priority.”
“Giving a new tradition time to build it is now a highlight of the year for our donors and friends.”
“It’s part of a larger, university-wide campaign.”
“Keeping information simple yet exciting and getting it out in a timely manner.”
“Keeping the message interesting over the course of a long campaign.”
“Lead time.”
“New director of development.”
“Shear volume of work and the resources needed to do it well.”
To Describe the Library’s Value to the Organization (Branding Campaign)
36. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=17
Yes 9 53%
No 8 47%
Developed a Tagline or Slogan
“Efforts have been made to refine the library’s logo and to develop a tagline to promote the library and its
services. ‘Connect for Success.’”
“Probably personal contacts.”
“Unknown, director is new.”
35. What was most challenging about this promotion effort? N=14
“All development activities must be sanctioned by the university.”
“Because the campaign is still in process, this information is not yet available. Evaluation will be conducted when
the campaign is complete.”
“Cost of producing additional newsletter to reach more people.”
“Determining the right message.”
“Developing a strong desire in the contact to want to donate to the libraries.”
“Distribution/list management.”
“Gaining the support of librarians—prior to this year, development had not been a majority priority.”
“Giving a new tradition time to build it is now a highlight of the year for our donors and friends.”
“It’s part of a larger, university-wide campaign.”
“Keeping information simple yet exciting and getting it out in a timely manner.”
“Keeping the message interesting over the course of a long campaign.”
“Lead time.”
“New director of development.”
“Shear volume of work and the resources needed to do it well.”
To Describe the Library’s Value to the Organization (Branding Campaign)
36. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=17
Yes 9 53%
No 8 47%
Developed a Tagline or Slogan
“Efforts have been made to refine the library’s logo and to develop a tagline to promote the library and its
services. ‘Connect for Success.’”
