16 · Survey Results: Survey Questions and Responses
Organization Model
3. Which of the following describes your library’s organization model for promotion activities?
Check all that apply. N=86
Seventeen respondents indicated their library had one of the organization models listed below. Three indicated
they had another model. The remaining 66 respondents indicated they use a combination of models to manage
promotional activities.
Single
Model
Combination
of Models
Total %
One library staff member has library promotion as part of his/her job
description
6 49 55 64%
Each unit/department/library handles promotion activities individually 2 40 42 49%
Promotion activities are centralized in one unit/department 8 27 35 41%
A library committee or taskforce is responsible for promotion activities 1 31 32 37%
Promotion activities occur on an ad hoc basis 1 26 27 31%
Other 3 3 4%
Please describe other organization model.
“Library has dedicated communications and development departments that work in cooperation with one another
and also in support of promotional and outreach activities that take place at the unit/department/library level.
Director of Library Communications and Director of Development each report to the University Librarian.”
“Ongoing newsletters and events promotions are located in centralized units (Development, Design Services).
Promotions of other special resources, events, services are done as needed, with professional services from
Development or Design Services departments.”
“There are 2 of us (assistant to the dean and me) that work together on media relations and some special project
promotions. In addition, each team within the library handles their own promotion activities as needed. Each
team is given a budget annually from which their promotional expenses are provided. Members within the team
that have programs/events/trainings that require promotion must work within their teams to negotiate funds. If
funding is not required, then individuals proceed as necessary, except if working through the UANews campus
media that is an online news bureau. This relationship is managed centrally through myself and my colleague as
described above. My colleague also promotes events and distributes news releases to the local media as needed.”
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