SPEC Kit 306: Promoting the Library · 73
38. For this activity, what channels has the library used to convey the promotion message? Check all
that apply. N=17
Library channels
Library Web site 13 77%
Flyers and brochures 13 77%
Targeted e-mails 10 59%
Library events 8 47%
Posters 7 41%
Classroom instruction 5 29%
Library discussion lists 3 18%
Campus channels
Campus Newspaper articles 8 47%
Campus Newspaper advertisements 4 24%
Campus Calendar 4 24%
Campus Resident Halls/Dorms 4 24%
Campus TV 2 12%
Campus Radio 2 12%
Campus Portal 2 12%
Campus Student Center/Dining Halls 2 12%
Course Management System 1 6%
Departmental Web sites 1 6%
Faculty and student electronic discussion lists 1 6%
Web 2.0 technologies
Blogs 6 35%
Podcasts 1 6%
Videocasts 2 12%
Wikis 1 6%
Social networking sites 6 35%
Virtual worlds 1 6%
38. For this activity, what channels has the library used to convey the promotion message? Check all
that apply. N=17
Library channels
Library Web site 13 77%
Flyers and brochures 13 77%
Targeted e-mails 10 59%
Library events 8 47%
Posters 7 41%
Classroom instruction 5 29%
Library discussion lists 3 18%
Campus channels
Campus Newspaper articles 8 47%
Campus Newspaper advertisements 4 24%
Campus Calendar 4 24%
Campus Resident Halls/Dorms 4 24%
Campus TV 2 12%
Campus Radio 2 12%
Campus Portal 2 12%
Campus Student Center/Dining Halls 2 12%
Course Management System 1 6%
Departmental Web sites 1 6%
Faculty and student electronic discussion lists 1 6%
Web 2.0 technologies
Blogs 6 35%
Podcasts 1 6%
Videocasts 2 12%
Wikis 1 6%
Social networking sites 6 35%
Virtual worlds 1 6%