40 · Survey Results: Survey Questions and Responses
“Fall program targeted at students to introduce them to library resources and services.”
“In a campaign targeted to undergraduates, we created a cheeky but reassuring survival guide to offer real
answers for real issues: What to do if you flunk your first test how to get through a presentation how to make
the most of your time at your university. Solutions promoted library resources and services. The guides—the
centerpiece of an overall awareness campaign—showed students that libraries can save them money, time, and
effort. What’s not to love?“
“Library staff worked to increase knowledge and use of the library’s resources, both print and electronic.”
“Library Web site—bulletins and spotlights classroom instruction targeted e-mails, flyers, and brochures. Library
events—seminars such as on ‘RefWorks.’”
“Make a concerted effort to promote ALL prominent new collections via our RSS feed. Forward copies of
the articles to our university’s Daily News. For example, when we acquired the Hardy Boys collection in our
archives, ran several pieces. Was picked up by several newspapers including the Globe &Mail (Canada’s national
newspaper).”
“Meeting with the librarian who has curated the collection or built the resource followed by the creation of a
communications/publicity plan to reach internal and external target audiences.”
“Multiple ongoing initiatives: New resources are highlighted on the Library’s home page course-integrated
instruction highlights relevant disciplinary resources for students departmental liaison librarians promote
resources at the academic department level (e.g., at departmental meetings) presently working on development
of next-generation catalogue interface (a promotional campaign will be associated with the launch of the new
interface) exploring options for integration of new resource highlights in subject guides and opportunities for
syndication to academic department Web sites.”
“Newsletter articles e-resources blog.”
“Orientation for international students.”
“Posters in various sizes &libraries Flyers Press release for faculty/staff newspaper Daily University
announcements E-mail to all library users.”
“Prepared and mailed out annual print brochures discuss this in hundreds of information literacy sessions tell
users about at reference and other service points.”
“Print collection—most recently the library’s physical ‘New Book Shelf’ was featured in the electronic version
of Library News on the Web site. E-Collections—new collection are always featured on the library Web site
promoted in academic departments by librarian liaisons University Librarian featured interview in campus daily
electronic news on ‘Google and the Open Content Alliance.’”
“The UL Marketing Group creates two annual guides to library services and collections that are distributed widely
on campus.”
“These activities are ongoing. For example, special exhibits of materials from our Special Collections Library often
have presentations, lectures, or discussions associated with them, which we aggressively publicize.”
“This is a more haphazard effort that isn’t well organized but there are occasional efforts to reach the objective as
opportunities arise.”
“Fall program targeted at students to introduce them to library resources and services.”
“In a campaign targeted to undergraduates, we created a cheeky but reassuring survival guide to offer real
answers for real issues: What to do if you flunk your first test how to get through a presentation how to make
the most of your time at your university. Solutions promoted library resources and services. The guides—the
centerpiece of an overall awareness campaign—showed students that libraries can save them money, time, and
effort. What’s not to love?“
“Library staff worked to increase knowledge and use of the library’s resources, both print and electronic.”
“Library Web site—bulletins and spotlights classroom instruction targeted e-mails, flyers, and brochures. Library
events—seminars such as on ‘RefWorks.’”
“Make a concerted effort to promote ALL prominent new collections via our RSS feed. Forward copies of
the articles to our university’s Daily News. For example, when we acquired the Hardy Boys collection in our
archives, ran several pieces. Was picked up by several newspapers including the Globe &Mail (Canada’s national
newspaper).”
“Meeting with the librarian who has curated the collection or built the resource followed by the creation of a
communications/publicity plan to reach internal and external target audiences.”
“Multiple ongoing initiatives: New resources are highlighted on the Library’s home page course-integrated
instruction highlights relevant disciplinary resources for students departmental liaison librarians promote
resources at the academic department level (e.g., at departmental meetings) presently working on development
of next-generation catalogue interface (a promotional campaign will be associated with the launch of the new
interface) exploring options for integration of new resource highlights in subject guides and opportunities for
syndication to academic department Web sites.”
“Newsletter articles e-resources blog.”
“Orientation for international students.”
“Posters in various sizes &libraries Flyers Press release for faculty/staff newspaper Daily University
announcements E-mail to all library users.”
“Prepared and mailed out annual print brochures discuss this in hundreds of information literacy sessions tell
users about at reference and other service points.”
“Print collection—most recently the library’s physical ‘New Book Shelf’ was featured in the electronic version
of Library News on the Web site. E-Collections—new collection are always featured on the library Web site
promoted in academic departments by librarian liaisons University Librarian featured interview in campus daily
electronic news on ‘Google and the Open Content Alliance.’”
“The UL Marketing Group creates two annual guides to library services and collections that are distributed widely
on campus.”
“These activities are ongoing. For example, special exhibits of materials from our Special Collections Library often
have presentations, lectures, or discussions associated with them, which we aggressively publicize.”
“This is a more haphazard effort that isn’t well organized but there are occasional efforts to reach the objective as
opportunities arise.”
