14 · Survey Results: Survey Questions and Responses
Background
1. Does your library engage in any coordinated activities (such as those listed above) to promote its
products, collections, and services to users? N=87
Yes 87 100%
No 0 —
2. What are the primary objectives of the library’s promotion activities? Check all objectives that
apply to the library’s promotional efforts. Check up to three of those that are the current highest
priority objectives starting with High Priority 1 (this is not a ranking). N=87
Objective Applies High priority
1 2 3
Awareness of library print and electronic collections 86 32 9 7
Awareness of the library Web site and contents 85 12 5 6
Awareness of displays, exhibits, presentations, lectures, or other events 85 13 18 9
Awareness of reference assistance and specialized support services 83 22 16 14
Awareness of training or instruction 82 10 9 5
Awareness of special or targeted collections 79 6 9 5
Orientation for new users 79 7 7 6
Awareness of library study space or work area 77 4 10 6
Awareness of equipment and technology 74 4 2 8
Fundraising or development initiatives 74 12 12 7
To describe the library’s value to the organization (branding campaign) 67 14 4 8
Awareness of library policies 65 2 3 4
Other objective 21 4 2 2