SPEC Kit 306: Promoting the Library · 31
Promotion activities are centralized in Library Communication and are coordinated by the Senior Editor who
reports to the Associate Director. We have a professional editor/public affairs officer and a professional graphic
designer. They are not librarians trying to do journalism and graphics. They are specialists who happen to
work for the libraries. Global messages that represent the collective of libraries are managed by the Library
Communications staff. Smaller efforts targeted to subsets of faculty and students sent by individual program
officers and library directors are managed by those individuals. We have also launched a campus library marketing
committee to facilitate those smaller efforts and to keep those activities at a professional level.
Respondent 64
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department
The Communications Coordinator (in Development and Communications, reports to the University Librarian)
has library promotion as part of his/her job description. Staff with promotional responsibilities often liaise,
both formally and informally, with the Library’s Development and Communications office. Formal coordination
includes face-to-face meetings to plan/coordinate activities, e-mail discussions, etc. Informal activities include
lunch meetings, conversations over coffee, etc. The Communications Coordinator also periodically checks in with
colleagues across the system to discuss upcoming events or current activities that may either be in planning stages
or underway. Promotion activities are centralized in Development and Communications and are coordinated by
the Communications Coordinator who reports to the University Librarian.
Respondent 65
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Director of Development (in the Development Office, reports to the Director) has library promotion as part of
his/her job description.
Respondent 66
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
one unit/department
The Communications Officer (in Planning &Resources, reports to the Associate Director, Planning and Resources,
and Director of Libraries) has library promotion as part of his/her job description. Promotion activities are
centralized in Planning &Resources and are coordinated by the Communications Officer. Person whose major
responsibility it is has various advisory groups. Coordination occurs through committees as well, e.g., orientation,
also through Senior Advisory Library team.
Promotion activities are centralized in Library Communication and are coordinated by the Senior Editor who
reports to the Associate Director. We have a professional editor/public affairs officer and a professional graphic
designer. They are not librarians trying to do journalism and graphics. They are specialists who happen to
work for the libraries. Global messages that represent the collective of libraries are managed by the Library
Communications staff. Smaller efforts targeted to subsets of faculty and students sent by individual program
officers and library directors are managed by those individuals. We have also launched a campus library marketing
committee to facilitate those smaller efforts and to keep those activities at a professional level.
Respondent 64
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department
The Communications Coordinator (in Development and Communications, reports to the University Librarian)
has library promotion as part of his/her job description. Staff with promotional responsibilities often liaise,
both formally and informally, with the Library’s Development and Communications office. Formal coordination
includes face-to-face meetings to plan/coordinate activities, e-mail discussions, etc. Informal activities include
lunch meetings, conversations over coffee, etc. The Communications Coordinator also periodically checks in with
colleagues across the system to discuss upcoming events or current activities that may either be in planning stages
or underway. Promotion activities are centralized in Development and Communications and are coordinated by
the Communications Coordinator who reports to the University Librarian.
Respondent 65
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Director of Development (in the Development Office, reports to the Director) has library promotion as part of
his/her job description.
Respondent 66
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
one unit/department
The Communications Officer (in Planning &Resources, reports to the Associate Director, Planning and Resources,
and Director of Libraries) has library promotion as part of his/her job description. Promotion activities are
centralized in Planning &Resources and are coordinated by the Communications Officer. Person whose major
responsibility it is has various advisory groups. Coordination occurs through committees as well, e.g., orientation,
also through Senior Advisory Library team.