SPEC Kit 306: Promoting the Library · 33
Library and Institution Staff
“Event Planning, Media Relations.”
“Media relations, event planning.”
“Media relations.”
“Digital media production.”
Library and Institution Staff and Outsourced
“Getting newsletters or other things communicated on campus, creation of newsletters and ‘survival guide’
combination of library staff and private consultant.”
“Branding, understanding of communication theory and its application, understanding of Web 2.0 and social
networking, understanding of how to craft surveys and collect and interpret data, and at the very least, a contact
who can apply branding to tools such as Word, PowerPoint, etc., which higher-level print designers don’t usually
offer.”
Unspecified
“Interviewing skills.”
“Very strong interpersonal skills.”
“The Libraries graphic identity was created by the university’s Department of Publications, all other design is done
by PRaM library staff members.”
“Photography/videography combo of outreach/inreach used for events planning, curating exhibits, multimedia
authoring.”
“Ability to identify appropriate spaces for events, understanding of equipment &staffing requirements,
knowledge of catering services, decisiveness, people skills, ability to juggle multiple tasks.”
Budget
10. Is there a separate budget designated for promotion activities? N=85
Yes 34 40%
No 51 60%
If yes, how much is budgeted for this fiscal year (2007/2008) for Paid Advertising (e.g., in campus
newspaper) Printing Services (e.g., for flyers, posters, bookmarks) Food Giveaways (e.g., pens,
key chains, stress balls) Professional Services (e.g., for graphic design, video editing) and Other?
N=32
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