SPEC Kit 306: Promoting the Library · 51
20. For this activity, what channels has the library used to convey the promotion message? Check all
that apply. N=30
Library channels
Library Web site 25 83%
Flyers and brochures 23 77%
Posters 22 73%
Targeted e-mails 16 53%
Classroom instruction 16 53%
Library events 11 37%
Library discussion lists 8 27%
Campus channels
Campus Resident Halls/Dorms 9 30%
Campus Newspaper advertisements 8 27%
Campus Calendar 8 27%
Campus Newspaper articles 7 23%
Campus Portal 6 20%
Campus Student Center/Dining Halls 5 17%
Campus TV 3 10%
Campus Radio 3 10%
Faculty and student electronic discussion lists 3 10%
Course Management System 2 7%
Departmental Web sites 2 7%
Web 2.0 technologies
Blogs 11 37%
Social networking sites 11 37%
Wikis 3 10%
Social bookmarking 3 10%
Videocasts 2 7%
Podcasts 1 3%
20. For this activity, what channels has the library used to convey the promotion message? Check all
that apply. N=30
Library channels
Library Web site 25 83%
Flyers and brochures 23 77%
Posters 22 73%
Targeted e-mails 16 53%
Classroom instruction 16 53%
Library events 11 37%
Library discussion lists 8 27%
Campus channels
Campus Resident Halls/Dorms 9 30%
Campus Newspaper advertisements 8 27%
Campus Calendar 8 27%
Campus Newspaper articles 7 23%
Campus Portal 6 20%
Campus Student Center/Dining Halls 5 17%
Campus TV 3 10%
Campus Radio 3 10%
Faculty and student electronic discussion lists 3 10%
Course Management System 2 7%
Departmental Web sites 2 7%
Web 2.0 technologies
Blogs 11 37%
Social networking sites 11 37%
Wikis 3 10%
Social bookmarking 3 10%
Videocasts 2 7%
Podcasts 1 3%