80 · Survey Results: Survey Questions and Responses
“Attendance at the opening of the two exhibitions was exceptionally high, probably the highest of any exhibition
we’ve hosted. We have had positive feedback to our magazine article and exhibition catalog.”
“Hits to Kelley Web site, ‘Gumshoes, Sleuths &Snoopers’ database, UBdigit Kelley cover art collection. Research
inquiries received regarding the collection, digital collection, and database. Visits by researchers using Kelley
collection, digital collection, and research database. Resultant publications from research we know about.
Attendance at and comments from conference presentations.”
“Pledges to the Special Collections Building campaign.”
“The campaign and its evaluation are still underway. Thus far, attendance and informal feedback from attendees
at events have been monitored, mass media response is being monitored, and donations for the acquisition have
been monitored.”
46. Of the channels used above, which were most effective? N=9
“Campus newspaper.”
“Integrating the programs with classroom instruction.”
“Magnets UBdigit collection of Kelley Collection covers academic conference presentations.”
“Not yet available.”
“One-on-one outreach to faculty in subject areas related to the collections. Instruction sessions for students.”
“Personal visits.”
“Targeted e-mails, brochure.”
“The exhibitions.”
“We did not measure the effectiveness of individual elements of the campaign.”
47. What was most challenging about this promotion effort? N=9
“Coordinating campus-wide committee.”
“Funding series of magnets. Building recognition of pulp fiction as a research focus.”
“Identifying potential donors.”
“Managing the promotion process from initial contact to publishing of the material.”
“Meeting a series of deadlines for various publications, some of which were written by staff from two different
areas.”
“Promoting to the mass media.”
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