52 · Survey Results: Survey Questions and Responses
Virtual worlds 1 3%
Other 11 37%
Please describe other channels.
“A joint initiative with the Columbia Center for New Media Teaching &Learning to pair reference librarians with
Educational Technologists (from CCNMTL) to reach out to faculty together. Both organizations divide their staff
by subject area. The Libraries has also co-hosted a luncheon for new faculty. Reference librarians work with each
department to integrate the library into orientations for new students. LCD panels in three of the libraries highlight
reference services, among other resources and services.”
“Ads in the campus buses, slides on flat screens (there are four) in the libraries, Facebook ads, URL on mouse
pads.”
“Ads on campus buses.”
“Bookmarks.”
“Digital Information Network: video screens broadcasting content across campus &residences Word of mouth
marketing: equip key influencers (faculty, TAs &residence dons) to promote library services.”
“Direct information shared in deans’ meetings.”
“Orientation mailings (letters are sent to incoming students before they arrive on campus), promotional items
(bookmarks), and meetings with administrators.”
“Partnership with Admissions office.”
“Personal contact.”
“Podcasts are planned. We also use a student e-newsletter and donor publications to promote and fundraise for
our services.”
“We use a monthly e-newsletter to encourage faculty to tell students about the featured service. We used
A-frame ads at campus bus stops, and a continuous loop slideshow in library’s cafe.”
21. Has the effectiveness of this activity been evaluated? N=30
Yes 8 27%
No 22 73%
If yes, please briefly describe the evaluation method(s) used.
“After the first award was given, staff met to refine the campaign for the second year.”
“Comparison of IM statistics for periods before and after campaign.”
“Demand for classes and consultations is high.”
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