SPEC Kit 306: Promoting the Library · 77
Did Not Develop a Tagline or Slogan
“A campus-wide committee, convened by the library, developed a month-long series of programs to recognize the
importance of archives and special collections. The first year this celebration focused on state-related materials
the second year it focused on film.”
“A publicity campaign was undertaken to promote the acquisition of ‘Le Roman de la Rose,’ an illuminated
14-century manuscript that is now one of the highlights of the University of Chicago Library’s collection of early
manuscripts. The acquisition was publicized to audiences within and outside the University, through a press kit, a
media relations effort, a Web site, an exhibition, an exhibition opening that was open to the public, and a private
open house for interested faculty, students and staff from relevant departments. Fundraising appeals and follow-
up communications were also made to the Library Visiting Committee and other targeted donors.”
“A special event was organized to promote a newly added collection to an existing archival collection.”
“Our goal is for special collections material to be used for publication.”
“The library, in partnership with the School of Design &Visual Art, inaugurated a new ‘modern graphic history
library’ that acquires and preserves distinguished works of modern illustration and pictorial graphic culture.”
43. What audience was targeted? Check all that apply. N=11
All library users 9 82%
Potential donors 6 55%
Graduates 6 55%
Faculty 6 55%
Undergraduates 5 45%
Staff 5 45%
Other, please describe 5 45%
All users Undergrads Grads Faculty Staff Donors Other, please describe
✔ ✔ ✔ ✔ ✔ ✔ Alumni, wider community
✔ ✔ ✔ ✔ ✔ ✔ General public
✔ ✔ ✔ ✔ ✔ ✔ Academics, others interested in pulp
fiction/pop culture, including researchers,
writers, fans
✔ ✔ ✔ ✔ ✔ ✔
✔
Did Not Develop a Tagline or Slogan
“A campus-wide committee, convened by the library, developed a month-long series of programs to recognize the
importance of archives and special collections. The first year this celebration focused on state-related materials
the second year it focused on film.”
“A publicity campaign was undertaken to promote the acquisition of ‘Le Roman de la Rose,’ an illuminated
14-century manuscript that is now one of the highlights of the University of Chicago Library’s collection of early
manuscripts. The acquisition was publicized to audiences within and outside the University, through a press kit, a
media relations effort, a Web site, an exhibition, an exhibition opening that was open to the public, and a private
open house for interested faculty, students and staff from relevant departments. Fundraising appeals and follow-
up communications were also made to the Library Visiting Committee and other targeted donors.”
“A special event was organized to promote a newly added collection to an existing archival collection.”
“Our goal is for special collections material to be used for publication.”
“The library, in partnership with the School of Design &Visual Art, inaugurated a new ‘modern graphic history
library’ that acquires and preserves distinguished works of modern illustration and pictorial graphic culture.”
43. What audience was targeted? Check all that apply. N=11
All library users 9 82%
Potential donors 6 55%
Graduates 6 55%
Faculty 6 55%
Undergraduates 5 45%
Staff 5 45%
Other, please describe 5 45%
All users Undergrads Grads Faculty Staff Donors Other, please describe
✔ ✔ ✔ ✔ ✔ ✔ Alumni, wider community
✔ ✔ ✔ ✔ ✔ ✔ General public
✔ ✔ ✔ ✔ ✔ ✔ Academics, others interested in pulp
fiction/pop culture, including researchers,
writers, fans
✔ ✔ ✔ ✔ ✔ ✔
✔
