SPEC Kit 306: Promoting the Library · 71
“We offer free coffee at the library during Midterms, Dead Week, and Finals (Dead Week is the week before
finals during which no classes are held. It is typically a time when the library is full of students). The campaign
encourages students to bring their own coffee mugs, in the interest of sustainability and environmental
awareness. The campaign was partially funded by UCSB’s Associated Students association. ‘Bring Your Own
Cup!’”
Did Not Develop a Tagline or Slogan
“A giveaway is provided by the Library in the alumni-sponsored during homecoming.”
“A targeted campaign of specific goals and key messages was developed to increase awareness of the
libraries’ impact to campus, the community and the state. This effort focused on decision makers like campus
administrators, members of the legislature and taxpayers as they play an important role in ensuring the success
of the Libraries. Whether they are making line-item budget decisions for the coming year or advocating on behalf
of the entire campus during a legislative session, there is a clear benefit to keeping this group of stakeholders
apprised of our successes and goals.”
“Activity in progress: rebranding of liaison librarian services to campus, focusing on impact and benefits of our
services, rather than just a detailing of what we offer. We hope to have faculty /student ‘testimonials’ that will
speak to the benefits and impact, rather than having librarians write the copy.”
“An update report was published that focused on the Library’s role in assisting the University meet its 6th decade
goals. The report highlighted our role in supporting research at UW.”
“For Resident Advisor Orientation, we purchased branded dry erase pads for RAs to distribute dorm residents to
attach to their doors to leave messages for each other. The pads included our name, logo, and URL.”
“New student fee for library services prompted awareness campaign about library services. The library developed
an ad campaign, posters and labeling of equipment (purchased by student fees).”
“Relationship building as part of the university management team in legislative liaison work. Public news stories
about the impact of the libraries and their participation in the Wisconsin Idea concept that the university’s borders
are that of the entire state.”
“We did a survey of undergraduate perceptions of the libraries and librarians. We have not completed this
promotional effort yet.”
37. What audience was targeted? Check all that apply. N=16
All library users 8 50%
Undergraduates 8 50%
Potential donors 5 31%
Faculty 5 31%
“We offer free coffee at the library during Midterms, Dead Week, and Finals (Dead Week is the week before
finals during which no classes are held. It is typically a time when the library is full of students). The campaign
encourages students to bring their own coffee mugs, in the interest of sustainability and environmental
awareness. The campaign was partially funded by UCSB’s Associated Students association. ‘Bring Your Own
Cup!’”
Did Not Develop a Tagline or Slogan
“A giveaway is provided by the Library in the alumni-sponsored during homecoming.”
“A targeted campaign of specific goals and key messages was developed to increase awareness of the
libraries’ impact to campus, the community and the state. This effort focused on decision makers like campus
administrators, members of the legislature and taxpayers as they play an important role in ensuring the success
of the Libraries. Whether they are making line-item budget decisions for the coming year or advocating on behalf
of the entire campus during a legislative session, there is a clear benefit to keeping this group of stakeholders
apprised of our successes and goals.”
“Activity in progress: rebranding of liaison librarian services to campus, focusing on impact and benefits of our
services, rather than just a detailing of what we offer. We hope to have faculty /student ‘testimonials’ that will
speak to the benefits and impact, rather than having librarians write the copy.”
“An update report was published that focused on the Library’s role in assisting the University meet its 6th decade
goals. The report highlighted our role in supporting research at UW.”
“For Resident Advisor Orientation, we purchased branded dry erase pads for RAs to distribute dorm residents to
attach to their doors to leave messages for each other. The pads included our name, logo, and URL.”
“New student fee for library services prompted awareness campaign about library services. The library developed
an ad campaign, posters and labeling of equipment (purchased by student fees).”
“Relationship building as part of the university management team in legislative liaison work. Public news stories
about the impact of the libraries and their participation in the Wisconsin Idea concept that the university’s borders
are that of the entire state.”
“We did a survey of undergraduate perceptions of the libraries and librarians. We have not completed this
promotional effort yet.”
37. What audience was targeted? Check all that apply. N=16
All library users 8 50%
Undergraduates 8 50%
Potential donors 5 31%
Faculty 5 31%