SPEC Kit 306: Promoting the Library · 45
If yes, please briefly describe the evaluation method(s) used.
“All service related activities are evaluated through LibQUAL+.”
“Assessment done for individual classes via online and paper surveys.”
“Evaluation is ongoing (formal evaluation is scheduled for July 2008).”
“Focus group feedback and Web site traffic offered helpful but inconclusive analysis.”
“Large increase of use of the libraries.”
“LibQUAL+.”
“Press in various campus, local, national, and library media. The story was picked up by several wire services and
was broadcast globally. Items appeared in publications as far away as Australia.”
“Primarily anecdotally. I receive numerous positive e-mails from faculty. I also receive questions about resources,
which shows me that they are reading the newsletter. Also, this campaign was started after a LibQUAL+survey
in which faculty showed dissatisfaction with library electronic resources and complained about not knowing about
those resources. The results in those areas have improved since the introduction of the newsletter.”
“Site clicks.”
“No, except that we have stats of how many people ‘open’ the newsletter.”
“No, although as I walk through the space I always see people looking at the exhibits. I also get requests from
people throughout the university to host exhibits.”
16. Of the channels used above, which were most effective? N=18
“Although we have not done a formal evaluation of these activities we believe the liaison program and the
newsletter to be the most effective.”
“Campus news.”
“Campus newspaper insert Library Web site direct mailing.”
“Classroom instruction.” (3 responses)
“Custom, targeted e-mails.”
“E-lists, Web site, library discussion lists, campus portal.”
“Library Web site.”
“Media relations efforts/placement of articles in targeted media outlets.”
“Most feedback is received as a result of the newsletter.”
“News release distributed via news wire services.”
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