SPEC Kit 306: Promoting the Library · 85
If yes, please briefly describe the evaluation method(s) used.
“A user group was formed to serve in an advisory capacity.”
“Focus groups, observational studies, door counts.”
“Library use numbers are up via gate count/traffic statistics.”
“The attendance at the event was tracked as attendees were required to bring in a print out in some form of the
‘grand re-opening’ announcement. 200 people visited the library with the announcement in hand and were aware
of the improvements. Responses to targeted e-mails were tallied. (Gate traffic may also be compared with the
same week in previous years.)”
“The use of the libraries increases by several hundred thousand persons each year.”
52. Of the channels used above, which were most effective? N=6
“Buttons were incredibly popular. Students loved the simple design: solid colour with a single word (Discover,
Learn, Inquire...) on them.”
“Campus newspaper and direct mail postcard.”
“Posters and flyers.”
“Too soon to gauge.”
“Word of mouth.” (2 responses)
53. What was most challenging about this promotion effort? N=5
“Coordination with many partners on campus, timing.”
“Making sure that all stakeholders receive the information more relevant to them.”
“Reaching virtually the entire campus at the beginning of fall quarter.”
“Shift of expectations, because it is radically different than other spaces on campus.”
“The sheer scale and the intense timeline involved in preparing for the event.”