32 · Survey Results: Survey Questions and Responses
9. What kinds of skills are needed by the staff who are involved in promotion activities? Please
indicate if the staff who have these skills are in the library, in other units of the parent institution,
or whether some amount of work is outsourced. Check NA if the skill is not applicable to your
activities. Check all that apply. N=80
Skill Library staff Institution staff Outsourced NA N
Writing/message crafting 79 10 2 — 80
Public speaking 73 3 — 6 80
Graphic design 63 30 27 — 80
Print production 44 33 47 — 80
Web design 73 15 9 — 78
Photography/videography 56 34 28 — 78
Other skill(s) 16 5 2 2 18
Please describe other skill(s).
Library Staff
“Project management: in coordinating the creation and final delivery of the materials, ensuring they are released
at appropriate times, etc.”
“Strategies for media relations (pitching stories, press release distribution and follow-up protocol) Ad placement
and strategy Sponsorship strategy Cooperative marketing strategy.”
“Marketing (developing marketing plans and strategies), event planning, public relations (dealing with the
media).”
“Copy writing and editing.”
“Event coordination, press relations.”
“Networking, Program coordination.”
“Learning to record podcasts.”
“University has its own printing production for final product, camera ready material is produced by library staff.
Some photography is shared and we do get some of it from the Institution’s photography and publications office.”
“Graphing and other statistical capabilities and software knowledge as part of the general skill in presentation of
quantitative information.”
“Event planning.”
“Event scheduling and promotion liaison with institutional PR office.”
9. What kinds of skills are needed by the staff who are involved in promotion activities? Please
indicate if the staff who have these skills are in the library, in other units of the parent institution,
or whether some amount of work is outsourced. Check NA if the skill is not applicable to your
activities. Check all that apply. N=80
Skill Library staff Institution staff Outsourced NA N
Writing/message crafting 79 10 2 — 80
Public speaking 73 3 — 6 80
Graphic design 63 30 27 — 80
Print production 44 33 47 — 80
Web design 73 15 9 — 78
Photography/videography 56 34 28 — 78
Other skill(s) 16 5 2 2 18
Please describe other skill(s).
Library Staff
“Project management: in coordinating the creation and final delivery of the materials, ensuring they are released
at appropriate times, etc.”
“Strategies for media relations (pitching stories, press release distribution and follow-up protocol) Ad placement
and strategy Sponsorship strategy Cooperative marketing strategy.”
“Marketing (developing marketing plans and strategies), event planning, public relations (dealing with the
media).”
“Copy writing and editing.”
“Event coordination, press relations.”
“Networking, Program coordination.”
“Learning to record podcasts.”
“University has its own printing production for final product, camera ready material is produced by library staff.
Some photography is shared and we do get some of it from the Institution’s photography and publications office.”
“Graphing and other statistical capabilities and software knowledge as part of the general skill in presentation of
quantitative information.”
“Event planning.”
“Event scheduling and promotion liaison with institutional PR office.”