SPEC Kit 306: Promoting the Library · 57
“The library uses posters, online calendars, and press releases to the campus and local papers to promote library
events.”
“This exhibition, drawn from the collections of the Library’s department of Manuscripts and Archives, displayed
sketches, drawings, cartoons, watercolors, etc. and sought to demonstrate that the archives could be a place to
appreciate and find works of art. The exhibition also placed the works of art within the context of the personal
or family papers in which they were situated. In planning for the opening, staff from Manuscripts and Archives
and Development and Communications consulted to plan the event, craft a focused guest list, and agree on
publicity materials. Ads and publicity materials were later sent via targeted e-mail lists and various online campus
publications and calendars.”
“Use a variety of promotional vehicles to create awareness among the campus community.”
“We do news releases for all these events which appear on our Web announcements and in the University’s
campus electronic newspapers. For major exhibits in Cushing Memorial Library &Archives (rare books &special
collections) we do specially designed print pieces and catalogs with an opening reception and media coverage.”
“We have many of the above events and use signage inside and outside the libraries, flyers, bookmarks, news
releases to appropriate media, notices on home page, e-mails, Facebook groups, university electronic marquee
notices, table tents on library tables, personal visits to related departments, librarians dressing up in character to
hand out flyers outside on the lawn, banners, campus portal announcements.”
“Write and distribute news releases. Pitch to media (local and library journals). Use library system Web site
and university Web site. Use campus portal (Pipeline). Posters, fliers, bookmarks, brochures, dancing sandwich
boards. Listservs. Desktop advertisements. Blogs. Student Newspaper and staff e-newsletter.”
25. What audience was targeted? Check all that apply. N=29
All library users 26 90%
Potential donors 21 72%
Faculty 16 55%
Undergraduates 14 48%
Graduates 14 48%
Staff 14 48%
Other, please describe 15 52%
“The library uses posters, online calendars, and press releases to the campus and local papers to promote library
events.”
“This exhibition, drawn from the collections of the Library’s department of Manuscripts and Archives, displayed
sketches, drawings, cartoons, watercolors, etc. and sought to demonstrate that the archives could be a place to
appreciate and find works of art. The exhibition also placed the works of art within the context of the personal
or family papers in which they were situated. In planning for the opening, staff from Manuscripts and Archives
and Development and Communications consulted to plan the event, craft a focused guest list, and agree on
publicity materials. Ads and publicity materials were later sent via targeted e-mail lists and various online campus
publications and calendars.”
“Use a variety of promotional vehicles to create awareness among the campus community.”
“We do news releases for all these events which appear on our Web announcements and in the University’s
campus electronic newspapers. For major exhibits in Cushing Memorial Library &Archives (rare books &special
collections) we do specially designed print pieces and catalogs with an opening reception and media coverage.”
“We have many of the above events and use signage inside and outside the libraries, flyers, bookmarks, news
releases to appropriate media, notices on home page, e-mails, Facebook groups, university electronic marquee
notices, table tents on library tables, personal visits to related departments, librarians dressing up in character to
hand out flyers outside on the lawn, banners, campus portal announcements.”
“Write and distribute news releases. Pitch to media (local and library journals). Use library system Web site
and university Web site. Use campus portal (Pipeline). Posters, fliers, bookmarks, brochures, dancing sandwich
boards. Listservs. Desktop advertisements. Blogs. Student Newspaper and staff e-newsletter.”
25. What audience was targeted? Check all that apply. N=29
All library users 26 90%
Potential donors 21 72%
Faculty 16 55%
Undergraduates 14 48%
Graduates 14 48%
Staff 14 48%
Other, please describe 15 52%
