SPEC Kit 306: Promoting the Library · 37
Please describe other criteria.
“Also influenced/guided by fundraising/development objectives/plans.”
“Based on calendar of events for each semester or academic year.”
“Collaboration and suggestion from the campus community and staff. Completion of a marketing survey and
goals.”
“Collaboration with state and local cultural institutions.”
“Communication activities are determined broadly by a marketing communications plan created by a marketing
committee. Promotion activities complement institutional priorities.”
“Each event/exhibit/lecture has its own promotional strategies based on topic or type of event being promoted.”
“Guided by the Library’s mission statement.”
“In conjunction with special events (e.g., speakers, exhibits).”
“Librarians, faculty, and deans offer feedback through informal channels and committees. Based on the input, the
Advancement team creates an annual communications plan.”
“Ongoing activities evaluated and prioritized by committee.”
“Some of these apply primarily to development and fundraising activities (strategic plan, feedback from
constituency groups). The others are carried out informally as necessary.”
“Statistics (Web, gate counts, etc.), university priorities, events.”
“University priorities, such as Diversity initiatives.”
“We also rely on studies of national trends in library perceptions and expectations.”
“We have not yet begun to use focus groups, but plan to incorporate them in the future.”
“We produce an informational newsletter twice per year. For special events such as exhibitions we hold opening
or closing reception, send out press releases and flyers. We also produce an extremely popular post card series
from our special collections. This year we began a series of books for the University Press based on research in the
Libraries Special Collections.”
“Whenever the library has news to share. Whenever the library is advocating a Library issue: e.g., space needs,
digitization initiatives, scholarly communication and open access initiatives across the province or country.”
“With the different Directors of Libraries when they wish to market a particular service.”
“Particular events are targeted, e.g., Open House, Homecoming, Friends activities, exhibitions.”
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