SPEC Kit 306: Promoting the Library · 39
Ask a Librarian.’ Naturally we brand these with the UW-Madison Libraries. Other efforts may be a bulleted
mass e-mail sent to faculty and instructors at the start of the semester promoting library instruction services. On
another occasion, we created table tents for campus dormitory dining rooms.”
Did Not Develop a Tagline or Slogan
“A new sector has been developed on our Web site. SFX has been acquired. Highlighting of new acquisitions of
electronic resources. Development of news briefs online. Meetings with the deans of the University to inform them
of our offer.”
“A poster with book covers and other interesting graphics as well as text was printed. This was sent via campus
mail to all faculty.”
“A variety of activities are undertaken to promote collections. One example is a rotating display that features
items from our government documents department. The exhibits are listed on the Library’s calendar of events,
covered in press releases, pitched to the media for possible coverage, and highlighted on the Library’s Web site.”
“At the beginning of each academic year, we publish in print and electronically a faculty bulletin listing new
acquisitions and services. The faculty bulletin is distributed electronically to faculty and is used by librarians
selectively on their Web pages. We also distribute an executive summary at the start of the academic year for
library council (faculty) and the student advisory group.”
“Created an e-mail newsletter, UCLibraryLINKS, that is e-mailed to all faculty monthly. In the newsletter, we
highlight 4 to 5 electronic resources with direct links to that resource. The newsletter is very well received with
faculty judging from feedback I receive from them.”
“Created library Web page which featured a specific resource and another page which featured resources in
trial use. Sent targeted messages to specific faculty, graduate group listservs which described the highlighted
resources.”
“Currently have a new agenda developing in order to improve faculty awareness of the impact of digital resources
and publishing venues. Much of the educational effort is carried on by information services librarians.”
“Developed a template to be completed by the appropriate bibliographer for each new resource to be promoted,
rendered it into a press release, added content to library news blog and distributed to News Services for campus
print and online distribution.”
“Electronic newsletter sent to faculty, Web page featured site promotions, flyers, classroom instruction.”
“Extensive walk-in and course-integrated instruction. Redesign of Library Web site.”
“In fall 2007 the Library announced a major partnership with Microsoft to digitize 100,000 out-of-copyright
English-language books from the Library’s collections. This major initiative meant that many of Yale’s unique
holdings would now be available online to readers around the world regardless of their location. The initiative
further promoted the Library’s existing online collections and activities. In announcing the partnership, as well as
the partnership with a vendor to scan the books themselves, the Library sought to promote its collections, the
unique strengths of the collections, as well as its full commitment to making some of its holdings online via the
Internet. The activity also aimed to promote Yale as an important center for digital initiatives and integrated digital
access in North America.”
Ask a Librarian.’ Naturally we brand these with the UW-Madison Libraries. Other efforts may be a bulleted
mass e-mail sent to faculty and instructors at the start of the semester promoting library instruction services. On
another occasion, we created table tents for campus dormitory dining rooms.”
Did Not Develop a Tagline or Slogan
“A new sector has been developed on our Web site. SFX has been acquired. Highlighting of new acquisitions of
electronic resources. Development of news briefs online. Meetings with the deans of the University to inform them
of our offer.”
“A poster with book covers and other interesting graphics as well as text was printed. This was sent via campus
mail to all faculty.”
“A variety of activities are undertaken to promote collections. One example is a rotating display that features
items from our government documents department. The exhibits are listed on the Library’s calendar of events,
covered in press releases, pitched to the media for possible coverage, and highlighted on the Library’s Web site.”
“At the beginning of each academic year, we publish in print and electronically a faculty bulletin listing new
acquisitions and services. The faculty bulletin is distributed electronically to faculty and is used by librarians
selectively on their Web pages. We also distribute an executive summary at the start of the academic year for
library council (faculty) and the student advisory group.”
“Created an e-mail newsletter, UCLibraryLINKS, that is e-mailed to all faculty monthly. In the newsletter, we
highlight 4 to 5 electronic resources with direct links to that resource. The newsletter is very well received with
faculty judging from feedback I receive from them.”
“Created library Web page which featured a specific resource and another page which featured resources in
trial use. Sent targeted messages to specific faculty, graduate group listservs which described the highlighted
resources.”
“Currently have a new agenda developing in order to improve faculty awareness of the impact of digital resources
and publishing venues. Much of the educational effort is carried on by information services librarians.”
“Developed a template to be completed by the appropriate bibliographer for each new resource to be promoted,
rendered it into a press release, added content to library news blog and distributed to News Services for campus
print and online distribution.”
“Electronic newsletter sent to faculty, Web page featured site promotions, flyers, classroom instruction.”
“Extensive walk-in and course-integrated instruction. Redesign of Library Web site.”
“In fall 2007 the Library announced a major partnership with Microsoft to digitize 100,000 out-of-copyright
English-language books from the Library’s collections. This major initiative meant that many of Yale’s unique
holdings would now be available online to readers around the world regardless of their location. The initiative
further promoted the Library’s existing online collections and activities. In announcing the partnership, as well as
the partnership with a vendor to scan the books themselves, the Library sought to promote its collections, the
unique strengths of the collections, as well as its full commitment to making some of its holdings online via the
Internet. The activity also aimed to promote Yale as an important center for digital initiatives and integrated digital
access in North America.”