SPEC Kit 306: Promoting the Library · 19
These associate staff were designated by the unit heads, for their communication, design, and technology skills.
The Assessment Librarian (in Library Administration, reports to Director of Libraries and Information Resources)
has library promotion as part of his/her job description. For the library blog, individuals across the system can
submit content (images and text) for posting, which are reviewed and published by the Assessment Librarian.
Note: the Assessment Librarian has ‘library communications’ as part of their job description (primarily a library
news blog at this time). Other units and individuals contribute content to the blog, which is moderated by the
Assessment Librarian. As individual units present instruction sessions or special events, they promote the events
locally, in addition to the centralized communication via blog.
Respondent 2
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Coordinator of Instruction, Outreach, and Marketing (reports to Associate University Librarian) has library
promotion as part of his/her job description. As the outreach/marketing coordinator, I support the department’s
individual efforts as best I can. I provide promotional materials (giveaways, brochures, etc) as well as other
supplies needed (banner, imprinted tablecloths, brochure holders, etc.).
Respondent 3
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Promotion activities are centralized in one unit/department
Electronic resources librarian promotes electronic resources, subject librarians promote to individual departments,
department leaders promote to their departments, development activities promoted by development officer
and events coordinator. There is a targeted orientation that is developed and promoted to graduate and
undergraduate students through the outreach committee. The External Relations Officer (in Office of the
University Librarian, reports to University Librarian) has library promotion as part of his/her job description.
Promotion activities are centralized in the Instruction and Outreach Group and coordinated by the Outreach and
Instruction Librarian who reports to the Leader, Gateway Services.
Respondent 4
Each unit/department/library handles promotion activities individually A library committee or taskforce is responsible
for promotion activities
Coordination: Department and branch heads report activities for approval to University Librarian. Funding is held
centrally for activities that require it. UL reviews for content and ‘branding’ issues.
Respondent 5
Each unit/department/library handles promotion activities individually Promotion activities are centralized in one unit/
department A library committee or taskforce is responsible for promotion activities
Respondent 6
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department
The Communications Officer (in Development, reports to Director of Development) has library promotion as part
of his/her job description. Each unit/department handles promotion activities related to services at the branch
level. Library-wide promotion activities are centralized in the Development Office. Communications are centralized
in Development (Communications Officer). Promotion activities related to the Irving K. Barber Learning Centre
These associate staff were designated by the unit heads, for their communication, design, and technology skills.
The Assessment Librarian (in Library Administration, reports to Director of Libraries and Information Resources)
has library promotion as part of his/her job description. For the library blog, individuals across the system can
submit content (images and text) for posting, which are reviewed and published by the Assessment Librarian.
Note: the Assessment Librarian has ‘library communications’ as part of their job description (primarily a library
news blog at this time). Other units and individuals contribute content to the blog, which is moderated by the
Assessment Librarian. As individual units present instruction sessions or special events, they promote the events
locally, in addition to the centralized communication via blog.
Respondent 2
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Coordinator of Instruction, Outreach, and Marketing (reports to Associate University Librarian) has library
promotion as part of his/her job description. As the outreach/marketing coordinator, I support the department’s
individual efforts as best I can. I provide promotional materials (giveaways, brochures, etc) as well as other
supplies needed (banner, imprinted tablecloths, brochure holders, etc.).
Respondent 3
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Promotion activities are centralized in one unit/department
Electronic resources librarian promotes electronic resources, subject librarians promote to individual departments,
department leaders promote to their departments, development activities promoted by development officer
and events coordinator. There is a targeted orientation that is developed and promoted to graduate and
undergraduate students through the outreach committee. The External Relations Officer (in Office of the
University Librarian, reports to University Librarian) has library promotion as part of his/her job description.
Promotion activities are centralized in the Instruction and Outreach Group and coordinated by the Outreach and
Instruction Librarian who reports to the Leader, Gateway Services.
Respondent 4
Each unit/department/library handles promotion activities individually A library committee or taskforce is responsible
for promotion activities
Coordination: Department and branch heads report activities for approval to University Librarian. Funding is held
centrally for activities that require it. UL reviews for content and ‘branding’ issues.
Respondent 5
Each unit/department/library handles promotion activities individually Promotion activities are centralized in one unit/
department A library committee or taskforce is responsible for promotion activities
Respondent 6
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department
The Communications Officer (in Development, reports to Director of Development) has library promotion as part
of his/her job description. Each unit/department handles promotion activities related to services at the branch
level. Library-wide promotion activities are centralized in the Development Office. Communications are centralized
in Development (Communications Officer). Promotion activities related to the Irving K. Barber Learning Centre
