SPEC Kit 306: Promoting the Library · 29
assigned to the committee it is usually public services staff they are selected to participate by their supervisors
who appoint them. The Communications Manager (in Library Administration, reports to the Director of External
Relations and Development) has library promotion as part of his/her job description.
Respondent 53
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department
Whoever may be leading implementation or organization of a program, etc. may be involved in promoting it.
For instance, a librarian who may be organizing a film showing or series, may also lead efforts to publicize it.
Or an instruction librarian may initiate and design promotional efforts for a workshop series because that is
part of her job. The Information Specialist II (in Outreach Services, reports to the Executive Associate Dean) has
library promotion as part of his/her job description. There is not really ‘coordination’ across the library in a true
sense. However, there is one office that anyone goes to for publication support and graphic design assistance
and production. This office (Outreach Services) does handle all PR that comes from the Deans office and from
library development, as well. Promotion activities are centralized in Outreach Services and are coordinated by the
Information Specialist II who reports to the Executive Associate Dean.
Respondent 54
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Communications Specialist (in Office of the Vice Provost, reports to the Assistant Director for Development)
has library promotion as part of his/her job description. We don’t coordinate the promotional efforts, but we do
coordinate the design, ordering, and distribution of promotional materials (pens, pads, stickers, posters, etc.).
Respondent 55
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department
The Development &Promotion Coordinator (in Administration/PR, reports to the Dean) has library promotion as
part of his/her job description. Promotion activities are centralized in Public Relations and are coordinated by the
Development 7 Promotion Coordinator who reports to the Dean.
Respondent 56
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department A library committee or
taskforce is responsible for promotion activities
The Assistant to the University Librarian (in the Office of the University Librarian, reports to the University
Librarian) has library promotion as part of his/her job description. Undergraduate services are promoted through
a consortium of the four libraries that directly serve that population. A number of system-wide Web-based
resources are utilized by library directors to promote their school library’s activities. Many of these promotional
activities are funneled through a system-wide Communications Committee. Promotion activities are centralized in
the Office of the University Librarian and are coordinated by the Assistant to the University Librarian who reports
to the University Librarian.
Respondent 57
Promotion activities are centralized in one unit/department A library committee or taskforce is responsible for
assigned to the committee it is usually public services staff they are selected to participate by their supervisors
who appoint them. The Communications Manager (in Library Administration, reports to the Director of External
Relations and Development) has library promotion as part of his/her job description.
Respondent 53
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department
Whoever may be leading implementation or organization of a program, etc. may be involved in promoting it.
For instance, a librarian who may be organizing a film showing or series, may also lead efforts to publicize it.
Or an instruction librarian may initiate and design promotional efforts for a workshop series because that is
part of her job. The Information Specialist II (in Outreach Services, reports to the Executive Associate Dean) has
library promotion as part of his/her job description. There is not really ‘coordination’ across the library in a true
sense. However, there is one office that anyone goes to for publication support and graphic design assistance
and production. This office (Outreach Services) does handle all PR that comes from the Deans office and from
library development, as well. Promotion activities are centralized in Outreach Services and are coordinated by the
Information Specialist II who reports to the Executive Associate Dean.
Respondent 54
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Communications Specialist (in Office of the Vice Provost, reports to the Assistant Director for Development)
has library promotion as part of his/her job description. We don’t coordinate the promotional efforts, but we do
coordinate the design, ordering, and distribution of promotional materials (pens, pads, stickers, posters, etc.).
Respondent 55
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department
The Development &Promotion Coordinator (in Administration/PR, reports to the Dean) has library promotion as
part of his/her job description. Promotion activities are centralized in Public Relations and are coordinated by the
Development 7 Promotion Coordinator who reports to the Dean.
Respondent 56
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department A library committee or
taskforce is responsible for promotion activities
The Assistant to the University Librarian (in the Office of the University Librarian, reports to the University
Librarian) has library promotion as part of his/her job description. Undergraduate services are promoted through
a consortium of the four libraries that directly serve that population. A number of system-wide Web-based
resources are utilized by library directors to promote their school library’s activities. Many of these promotional
activities are funneled through a system-wide Communications Committee. Promotion activities are centralized in
the Office of the University Librarian and are coordinated by the Assistant to the University Librarian who reports
to the University Librarian.
Respondent 57
Promotion activities are centralized in one unit/department A library committee or taskforce is responsible for
