76 · Survey Results: Survey Questions and Responses
Awareness of Special or Targeted Collections
42. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=11
Yes 6 55%
No 5 45%
Developed a Tagline or Slogan
“A general awareness campaign geared to the academic community distilled the primary messages from
our marketing communications plan as follows: We deliver brainpower. (Expert librarians) We deliver 24/7.
(Trustworthy online sources all day, everyday.) We deliver choices. (Libraries all over campus.) We deliver to
everyone. (All academic disciplines.) We deliver information. (World-class collections, print or pixels.) ‘We
deliver.’”
“Exhibition and opening reception. ‘Jean Charlot and the Way of the Cross.’”
“Glossy print newsletter, library events, tailgate picnics, white glove dinners, visits with potential donors. ‘Engage,
Enlighten, Enrich.’”
“Publicizing/advertising three connected collections/database: the George Kelley Paperback and Pulp Fiction
Collection a digital collection of cover art from the Kelley Collection and an online interactive database created
by the Libraries on crime fiction (based on the Kelley Collection): ‘Gumshoes, Sleuths, and Snoopers.’ The
marketing campaign: Production of a series of magnets featuring cover art from detective fiction and science
fiction in the Kelley Collection. Magnets are NUMBERED and have become collectors items. Three magnets have
been produced to date. Magnets and flyers distributed at academic conferences, and in appropriate classes at
UB, as well as to appropriate faculty. Presentations at academic conferences based on the Kelley Collection, the
digital cover art collection located in UBdigit, and the ‘Gumshoes, Sleuths, and Snoopers’ research database.
Newspaper articles about the Collection, database, and digital collection, and the donor in campus and local
area newspapers and magazines. T-shirt featuring Kelley Collection cover when a book from the Kelley Collection
became a milestone entry in OCLC. Also held reception. Web sites for the Kelley Collection, the digital cover art
collection, and the ‘Gumshoes, Sleuths, and Snoopers’ database. Exhibits of Kelley Collection materials. Local area
television feature interviews. ‘Gumshoes, Sleuths, and Snoopers.’”
“UBC Library Vault: Unlock the Treasures (images and stories from special collections) Web site and promotion
campaign (brochure) to serve as a gateway to the fascinating materials that reside within the nooks and crannies
of the Library. To create a community of engaged and excited users. In addition, the site contains an array of
distinctive gifts based on Vault images (e.g., card sets, prints, etc.) ‘Unlock the treasures.’”
“We are beginning a project with the LSU Press this year. We will launch a book series through the press that
focuses on books written from the research materials in the LSU Libraries Special Collections. ‘Hill Collection
Series, LSU Libraries, LSU Press.’”
Awareness of Special or Targeted Collections
42. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=11
Yes 6 55%
No 5 45%
Developed a Tagline or Slogan
“A general awareness campaign geared to the academic community distilled the primary messages from
our marketing communications plan as follows: We deliver brainpower. (Expert librarians) We deliver 24/7.
(Trustworthy online sources all day, everyday.) We deliver choices. (Libraries all over campus.) We deliver to
everyone. (All academic disciplines.) We deliver information. (World-class collections, print or pixels.) ‘We
deliver.’”
“Exhibition and opening reception. ‘Jean Charlot and the Way of the Cross.’”
“Glossy print newsletter, library events, tailgate picnics, white glove dinners, visits with potential donors. ‘Engage,
Enlighten, Enrich.’”
“Publicizing/advertising three connected collections/database: the George Kelley Paperback and Pulp Fiction
Collection a digital collection of cover art from the Kelley Collection and an online interactive database created
by the Libraries on crime fiction (based on the Kelley Collection): ‘Gumshoes, Sleuths, and Snoopers.’ The
marketing campaign: Production of a series of magnets featuring cover art from detective fiction and science
fiction in the Kelley Collection. Magnets are NUMBERED and have become collectors items. Three magnets have
been produced to date. Magnets and flyers distributed at academic conferences, and in appropriate classes at
UB, as well as to appropriate faculty. Presentations at academic conferences based on the Kelley Collection, the
digital cover art collection located in UBdigit, and the ‘Gumshoes, Sleuths, and Snoopers’ research database.
Newspaper articles about the Collection, database, and digital collection, and the donor in campus and local
area newspapers and magazines. T-shirt featuring Kelley Collection cover when a book from the Kelley Collection
became a milestone entry in OCLC. Also held reception. Web sites for the Kelley Collection, the digital cover art
collection, and the ‘Gumshoes, Sleuths, and Snoopers’ database. Exhibits of Kelley Collection materials. Local area
television feature interviews. ‘Gumshoes, Sleuths, and Snoopers.’”
“UBC Library Vault: Unlock the Treasures (images and stories from special collections) Web site and promotion
campaign (brochure) to serve as a gateway to the fascinating materials that reside within the nooks and crannies
of the Library. To create a community of engaged and excited users. In addition, the site contains an array of
distinctive gifts based on Vault images (e.g., card sets, prints, etc.) ‘Unlock the treasures.’”
“We are beginning a project with the LSU Press this year. We will launch a book series through the press that
focuses on books written from the research materials in the LSU Libraries Special Collections. ‘Hill Collection
Series, LSU Libraries, LSU Press.’”