SPEC Kit 306: Promoting the Library · 107
80. If your library has undertaken a branding campaign, and you haven’t described it above, please
do so now. N=30
81. Was a tagline or slogan developed for this campaign? N=23
Yes 12 52%
No 11 48%
Developed a Tagline or Slogan
“The UB Libraries have designed and produced a logo, which is used on all Libraries publications, Web site
pages, digital collections, case statements, signage and event posters, etc. A coordinated look and feel has been
developed for UB Libraries print/Web publications. Pencils and notepads with UB Libraries logo and Web site
disseminated very widely. ‘UB Libraries,’ ‘University at Buffalo. The State University of New York at Buffalo’ in
smaller type below. This year: ‘Our University and the World: Connecting People, Culture, and Ideas.’”
“After attending a SOLINET workshop on marketing libraries, our Communications Committee undertook a
6-month project to create a marketing campaign for the library, identifying and prioritizing audiences, products
and communication vehicles and creating a tag line—Be brilliant!—to use with each of our promotions.”
“Design standards were developed that are used to brand all library publications (both print and digital). These
standards have helped library publications stand out and have made them more recognizable to the campus
community. Each year the library develops a new campaign for the new school year. ‘We’re on your team.’”
“General badging and branding, using red McGill colours: signage, screens in branch libraries, T-shirts worn by
staff at events and by students when working in the libraries. Same look and feel to all flyers. Library bags. ‘@
your library/@votre bibliotheque ’ ‘Read, Study, Inspire, Research, Create, Communicate, Inform, Succeed/Lire,
Etudier, Inspirer, chercher, créer, communiquer, informer, réussir ’ ‘Anytime, any place, any pace/a votre service, ou
que vous soyez, selon vos besoins.’”
“In beginning stage of process. Will work along with broader University campaign but independent of it.
Promoting relevance of Library collections, faculty, and staff to career and life-long learning. ‘Connect, Explore,
Discover.’”
“Overall we try to make a standard tagline using @Gelman. It is used in varying forms throughout the Web site:
Do It Yourself @Gelman, get smART @Gelman, wired@gelman/wireless@gelman.”
“The library follows the university’s centralized branding campaign (graphic identity). Developing a university
strategic marketing campaign is planned in the next year. The library has created an informal branding campaign
centered around graphic identity in Web site design, signage, flyers, and posters. A couple have been used: ‘The
Library. It’s Yours. Use It’ and ‘UO Libraries--Where We All Connect.’”
“The library has established a brand platform that aligns with the strategic plan and all communications are
filtered through the brand platform. Marketing materials (both print and electronic) adhere to graphic standards
guidelines set forth by the Library and the University. Messages are distributed using vehicles dictated by target
audiences. ‘Get Connected to A World of Knowledge.’”
80. If your library has undertaken a branding campaign, and you haven’t described it above, please
do so now. N=30
81. Was a tagline or slogan developed for this campaign? N=23
Yes 12 52%
No 11 48%
Developed a Tagline or Slogan
“The UB Libraries have designed and produced a logo, which is used on all Libraries publications, Web site
pages, digital collections, case statements, signage and event posters, etc. A coordinated look and feel has been
developed for UB Libraries print/Web publications. Pencils and notepads with UB Libraries logo and Web site
disseminated very widely. ‘UB Libraries,’ ‘University at Buffalo. The State University of New York at Buffalo’ in
smaller type below. This year: ‘Our University and the World: Connecting People, Culture, and Ideas.’”
“After attending a SOLINET workshop on marketing libraries, our Communications Committee undertook a
6-month project to create a marketing campaign for the library, identifying and prioritizing audiences, products
and communication vehicles and creating a tag line—Be brilliant!—to use with each of our promotions.”
“Design standards were developed that are used to brand all library publications (both print and digital). These
standards have helped library publications stand out and have made them more recognizable to the campus
community. Each year the library develops a new campaign for the new school year. ‘We’re on your team.’”
“General badging and branding, using red McGill colours: signage, screens in branch libraries, T-shirts worn by
staff at events and by students when working in the libraries. Same look and feel to all flyers. Library bags. ‘@
your library/@votre bibliotheque ’ ‘Read, Study, Inspire, Research, Create, Communicate, Inform, Succeed/Lire,
Etudier, Inspirer, chercher, créer, communiquer, informer, réussir ’ ‘Anytime, any place, any pace/a votre service, ou
que vous soyez, selon vos besoins.’”
“In beginning stage of process. Will work along with broader University campaign but independent of it.
Promoting relevance of Library collections, faculty, and staff to career and life-long learning. ‘Connect, Explore,
Discover.’”
“Overall we try to make a standard tagline using @Gelman. It is used in varying forms throughout the Web site:
Do It Yourself @Gelman, get smART @Gelman, wired@gelman/wireless@gelman.”
“The library follows the university’s centralized branding campaign (graphic identity). Developing a university
strategic marketing campaign is planned in the next year. The library has created an informal branding campaign
centered around graphic identity in Web site design, signage, flyers, and posters. A couple have been used: ‘The
Library. It’s Yours. Use It’ and ‘UO Libraries--Where We All Connect.’”
“The library has established a brand platform that aligns with the strategic plan and all communications are
filtered through the brand platform. Marketing materials (both print and electronic) adhere to graphic standards
guidelines set forth by the Library and the University. Messages are distributed using vehicles dictated by target
audiences. ‘Get Connected to A World of Knowledge.’”
