SPEC Kit 306: Promoting the Library · 53
“E-mail surveys to graduating seniors and LibQUAL+® survey.”
“First-year student focus group to collect qualitative feedback on visual design elements &efficacy of messaging.”
“Online surveys of Instant Librarian users. Traffic/use patterns of Instant Librarian. Results of brief surveys on Web
site.”
“Statistics and focus group feedback.”
“The campaign is still in process so evaluation is not complete at this time. We plan to compare use stats for
similar months in previous years.”
22. Of the channels used above, which were most effective? N=17
“All of the above.”
“Bookmarks.”
“Centre for Support of Teaching list-serv.”
“Classroom presentations.”
“Flyers in campus mailboxes.”
“Key influencers (dons &profs) are very important. Brief overview of available reference services presented during
course-integrated library instruction can be effective.”
“Large posters.”
“Libraries Web site.”
“Libraries Web site posters (signage).”
“Library Web site and classroom instruction.”
“Not sure.”
“Partnership with admissions office.”
“Placement of posters in student dormitories.”
“Posting to the libraries’ Web site.”
“Targeted e-mails, Library events, and bookmarks.”
“We have received the most positive feedback about the A-Frames at the bus stops.”
“Web site.”
“E-mail surveys to graduating seniors and LibQUAL+® survey.”
“First-year student focus group to collect qualitative feedback on visual design elements &efficacy of messaging.”
“Online surveys of Instant Librarian users. Traffic/use patterns of Instant Librarian. Results of brief surveys on Web
site.”
“Statistics and focus group feedback.”
“The campaign is still in process so evaluation is not complete at this time. We plan to compare use stats for
similar months in previous years.”
22. Of the channels used above, which were most effective? N=17
“All of the above.”
“Bookmarks.”
“Centre for Support of Teaching list-serv.”
“Classroom presentations.”
“Flyers in campus mailboxes.”
“Key influencers (dons &profs) are very important. Brief overview of available reference services presented during
course-integrated library instruction can be effective.”
“Large posters.”
“Libraries Web site.”
“Libraries Web site posters (signage).”
“Library Web site and classroom instruction.”
“Not sure.”
“Partnership with admissions office.”
“Placement of posters in student dormitories.”
“Posting to the libraries’ Web site.”
“Targeted e-mails, Library events, and bookmarks.”
“We have received the most positive feedback about the A-Frames at the bus stops.”
“Web site.”