“Banners, posters, flyers, advertisements.”
“Coordinated advertising through posters, booklets, press releases, and paid ads in the student newspaper.”
“Displays, events, and presentations are regularly promoted to ensure awareness in the community and
audience.”
“Every semester we present a wide range of public programming, employing multiple, customized tactics for
publicizing each event.”
“Execution of Distinguished Lecture Series featuring Amy Tan.”
“Exhibition with accompanying lecture.”
“Exhibits drawn from the Libraries collections and outside resources, combined with lectures and events introduce
a wider audience to our value as an information source. An exhibit of masterpieces of art rendered for the blind
to touch and to help them understand what a sighted person experiences with art was a great success. Public
presentations and a filming of it for a local TV station made many people aware of the breadth of our services.”
“Promotion activities vary depending on the event. One activity that is conducted for all events is submission
to a network of calendars including: library online calendar, library homepage event sections, campus calendar
(online &displayed throughout campus), residential life calendar, campus paper calendar, local newspapers
calendars, local NPR affiliate calendar. Depending on the event and audience we may also use: e-invitations, print
invitations, posters in the building, flyers to local libraries and bookstores, press releases, announcements at other
events, library Web site features, university Web site features, Facebook event listings, PSAs, listserves, slideshow
in the library cafe, articles in the library’s donor newsletter or the University’s magazine.”
“Promotion of temporary exhibitions within the Bruce Peel Special Collections Library. Promoted as exhibitions are
up (for a duration of 3 months), with different materials for different exhibition content.”
“Regularly develop press releases for print and Web publication, distributed through University News Services.
Releases are sent in daily e-mail distribution to campus and also appear in a weekly print newspaper, The
Syracuse Record.”
“Series of promotional efforts throughout the year. Most follow roughly the same pattern, including: design and
production of fliers, posters, print ads for student paper news release/media relations e-mails to appropriate
campus and community constituencies communications through Friends of the Library group (mailings, e-mail
list, calendar, invitations, etc.).”
“Signage and publicity for each exhibit in library buildings.”
“The Libraries strategically allocated its budget toward direct, targeted publicity rather than (unaffordable)
extensive print or outdoor advertising and took advantage of as many opportunities for free publicity as possible.
The direct mailing included 20,000 exhibit post cards of these, nearly 100 received exhibit posters as well.
We installed 8 banners around the library building (outside). Thirty military reporters and feature writers were
identified at major newspapers, radio, and television stations statewide they were courted with invitations to the
opening event, offers to interview the exhibit curator, and easy access to downloadable, print-ready images on a
specially designed exhibit Web site.”
“Coordinated advertising through posters, booklets, press releases, and paid ads in the student newspaper.”
“Displays, events, and presentations are regularly promoted to ensure awareness in the community and
audience.”
“Every semester we present a wide range of public programming, employing multiple, customized tactics for
publicizing each event.”
“Execution of Distinguished Lecture Series featuring Amy Tan.”
“Exhibition with accompanying lecture.”
“Exhibits drawn from the Libraries collections and outside resources, combined with lectures and events introduce
a wider audience to our value as an information source. An exhibit of masterpieces of art rendered for the blind
to touch and to help them understand what a sighted person experiences with art was a great success. Public
presentations and a filming of it for a local TV station made many people aware of the breadth of our services.”
“Promotion activities vary depending on the event. One activity that is conducted for all events is submission
to a network of calendars including: library online calendar, library homepage event sections, campus calendar
(online &displayed throughout campus), residential life calendar, campus paper calendar, local newspapers
calendars, local NPR affiliate calendar. Depending on the event and audience we may also use: e-invitations, print
invitations, posters in the building, flyers to local libraries and bookstores, press releases, announcements at other
events, library Web site features, university Web site features, Facebook event listings, PSAs, listserves, slideshow
in the library cafe, articles in the library’s donor newsletter or the University’s magazine.”
“Promotion of temporary exhibitions within the Bruce Peel Special Collections Library. Promoted as exhibitions are
up (for a duration of 3 months), with different materials for different exhibition content.”
“Regularly develop press releases for print and Web publication, distributed through University News Services.
Releases are sent in daily e-mail distribution to campus and also appear in a weekly print newspaper, The
Syracuse Record.”
“Series of promotional efforts throughout the year. Most follow roughly the same pattern, including: design and
production of fliers, posters, print ads for student paper news release/media relations e-mails to appropriate
campus and community constituencies communications through Friends of the Library group (mailings, e-mail
list, calendar, invitations, etc.).”
“Signage and publicity for each exhibit in library buildings.”
“The Libraries strategically allocated its budget toward direct, targeted publicity rather than (unaffordable)
extensive print or outdoor advertising and took advantage of as many opportunities for free publicity as possible.
The direct mailing included 20,000 exhibit post cards of these, nearly 100 received exhibit posters as well.
We installed 8 banners around the library building (outside). Thirty military reporters and feature writers were
identified at major newspapers, radio, and television stations statewide they were courted with invitations to the
opening event, offers to interview the exhibit curator, and easy access to downloadable, print-ready images on a
specially designed exhibit Web site.”
