30 · Survey Results: Survey Questions and Responses
promotion activities
Promotion activities are centralized in the Reference Instruction Services Department.
Respondent 58
Promotion activities occur on an ad hoc basis Each unit/department/library handles promotion activities individually A
library committee or taskforce is responsible for promotion activities
Respondent 59
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Promotion activities are centralized in one unit/department
The Director of Communications (in Communications &Special Events, reports to the Associate Dean for
Administration) has library promotion as part of his/her job description. Promotion activities are centralized in
Communications &Special Events and are coordinated by the Director of Communications &Special Events who
reports to the Associate Dean for Administration.
Respondent 60
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
one unit/department A library committee or taskforce is responsible for promotion activities
The Communications and Liaison Librarian (reports to the Manager, Library Communications and Development)
has library promotion as part of his/her job description. Promotion activities are centralized in Communications
and are coordinated by the Communications and Liaison Librarian who to the Manager, Library Communications
and Development.
Respondent 61
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
one unit/department
The Information Officer II (in Library System Dean’s Office, reports to the Assistant to the Dean) has library
promotion as part of his/her job description. Promotion activities are centralized in Public Relations and are
coordinated by the Information Officer who reports to the Assistant to the Dean.
Respondent 62
Each unit/department/library handles promotion activities individually Other
Two staff members in the Office of the University Librarian (OUL) have ‘communication’ as part of their roles:
Student Services Liaison Librarian and Assessment Librarian. These two OUL members recently presented a
communication/marketing proposal to the Libraries and as a result a coordinating Communications/Marketing
Team has been established. One member from each library/department is on the committee, including marketing
team representatives from the two larger libraries. Questions 2 and 6 have been answered from the perspective
of the representative of the Allyn &Betty Taylor Library marketing team as this group has been more active and
has a longer history of formally promoting its library than other libraries. There is a newly formed coordinating
Communications/Marketing Team for all the libraries with representatives from each library either as members
(attending meetings) or communication contacts (attend meetings as available or not at all). The representatives
from the two larger libraries are also members of their own library marketing teams.
Respondent 63
One library staff member has library promotion as part of his/her job description Promotion activities are centralized in
one unit/department A library committee or taskforce is responsible for promotion activities Other
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