38 · Survey Results: Survey Questions and Responses
Description of Specific Activities
For each of the high priority objectives you identified in question 2, please briefly describe a
promotion activity that has been undertaken and answer the following questions accordingly.
Awareness of Library Print and Electronic Collections
12. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=37
Yes 6 16%
No 31 84%
Developed a Tagline or Slogan
“A monthly blog was created to promote new titles and other resources an RSS feed was linked to the library
home page to announce new resources. ‘Be brilliant!’”
“A Question of the Week on the Library Web site, that focused on a specific electronic resource. ‘Question of the
Week.’”
“During the closing of the system’s Main Library, print materials were relocated to several other library facilities
on-campus, and a temporary, off-campus library site was opened. The Libraries’ renovation, Web services, and
electronic resources groups discussed the service impact of these relocations on print services, as well as the
complementary electronic services that became more critical to individuals who now found traveling to library
resources to be inconvenient. ‘Big changes @the OSU Libraries.’”
“Poster and Bookmark series has been developed. The first series focused on athletes and the Library. The second
series features students from specific faculties. ‘Brew ideas @your library.’”
“Regular publication of a library newsletter (print and electronic). ‘Library Links.’”
“Specific highlighting of our electronic resources in orientations, tours, promotional materials (custom post-it
notes) and brochures. In addition a marketing group project designed posters to be placed around campus in
specific buildings they identified. ‘We’re your gateway to free full text.’”
“Wisconsin Week (staff newspaper) stories student newspaper stories about specific programs promotions on
individual campus library Web sites online newsletters from larger campus libraries screen savers promoting
specific services and resources READ posters for National Library Week promotions brochures for individual
programs/libraries mass e-mails targeted to specific segments of the campus population fliers promoting
instructional programs and lectures bookmarks social networking sites. The taglines/slogans vary according to
target audience and the specific program. For example, we are currently expanding an existing ‘Ask a Librarian’
promotion of campus reference services (originally targeting freshmen in an effort to break down barriers to
asking for help) to include graduate students. These will include a series of posters, fliers, and screen savers, all
with similar branding, such as: ‘Graduate School is Hard Enough. Ask a Librarian.’ ‘Even if it is Rocket Science.
Description of Specific Activities
For each of the high priority objectives you identified in question 2, please briefly describe a
promotion activity that has been undertaken and answer the following questions accordingly.
Awareness of Library Print and Electronic Collections
12. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=37
Yes 6 16%
No 31 84%
Developed a Tagline or Slogan
“A monthly blog was created to promote new titles and other resources an RSS feed was linked to the library
home page to announce new resources. ‘Be brilliant!’”
“A Question of the Week on the Library Web site, that focused on a specific electronic resource. ‘Question of the
Week.’”
“During the closing of the system’s Main Library, print materials were relocated to several other library facilities
on-campus, and a temporary, off-campus library site was opened. The Libraries’ renovation, Web services, and
electronic resources groups discussed the service impact of these relocations on print services, as well as the
complementary electronic services that became more critical to individuals who now found traveling to library
resources to be inconvenient. ‘Big changes @the OSU Libraries.’”
“Poster and Bookmark series has been developed. The first series focused on athletes and the Library. The second
series features students from specific faculties. ‘Brew ideas @your library.’”
“Regular publication of a library newsletter (print and electronic). ‘Library Links.’”
“Specific highlighting of our electronic resources in orientations, tours, promotional materials (custom post-it
notes) and brochures. In addition a marketing group project designed posters to be placed around campus in
specific buildings they identified. ‘We’re your gateway to free full text.’”
“Wisconsin Week (staff newspaper) stories student newspaper stories about specific programs promotions on
individual campus library Web sites online newsletters from larger campus libraries screen savers promoting
specific services and resources READ posters for National Library Week promotions brochures for individual
programs/libraries mass e-mails targeted to specific segments of the campus population fliers promoting
instructional programs and lectures bookmarks social networking sites. The taglines/slogans vary according to
target audience and the specific program. For example, we are currently expanding an existing ‘Ask a Librarian’
promotion of campus reference services (originally targeting freshmen in an effort to break down barriers to
asking for help) to include graduate students. These will include a series of posters, fliers, and screen savers, all
with similar branding, such as: ‘Graduate School is Hard Enough. Ask a Librarian.’ ‘Even if it is Rocket Science.
