68 · Survey Results: Survey Questions and Responses
33. Has the effectiveness of this activity been evaluated? N=15
Yes 8 53%
No 7 47%
If yes, please briefly describe the evaluation method(s) used.
“Attendance numbers, money raised.”
“Campaign goals exceeded.”
“Evaluation is ongoing (the strategic communications plan will be formally evaluated in July 2008). Early markers
of success include increased event attendance and increased giving rates.”
“Fundraising targets are development and success of the campaign is measured against success meeting those
targets on a university level.”
“Interest from donors.”
“Not formally per se, but e-mails and other communications have indicated a positive response. The bookmark
series raised money and contributions in general are good.”
“The measurement, of course, for any such development promotion is tied to giving.”
“We produce semi-monthly campaign reports.”
34. Of the channels used above, which were most effective? N=13
“Again, a combination of approaches is what makes an effective communications campaign.”
“Because the campaign is still in process, this information is not yet available. Evaluation will be conducted when
the campaign is complete.”
“Brochures.” (2responses)
“It’s a building of interest over time, hard to tease out one component.”
“Magazine.”
“Mailing invitations.”
“Mail-outs -donations received.”
“Media relations/expanded media coverage. During the 2007 calendar year, the Libraries saw 150 incidences of
positive media coverage in targeted outlets--a tremendous increase over previous years.”
“Personal contact to promote library needs.”
“Print invitations.”
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