SPEC Kit 306: Promoting the Library · 113
85. Of the channels used above, which were most effective? N=8
“All channels noted combined for effective results.”
“All efforts combined are important. Target audiences are receptive to different communications vehicles.”
“Don’t know.”
“General awareness by logo appearing on the page.”
“Library bags.”
“Media relations efforts, new donor-focused print and electronic newsletter, new print and electronic newsletter
for campus faculty/staff.”
“Web site printed publications pencils.”
“Word-of-mouth, Web site, visitors to the library.”
86. What was most challenging about this library branding effort? N=10
“Establishing the ground work that gained acceptance of the new graphic identity by more than 400 Libraries
staff.”
“Finding enough time to do develop plan effectively and also we are in an interim period.”
“Getting all stakeholders actively engaged.”
“Getting library messages incorporated into university PR activities.”
“Getting the units within to the library to buy into the brand and work through the designated channels to
publicize their collections and services.”
“Logo design.”
“Persuading staff to wear name badges.”
“Prioritizing target audiences, communications goals, and key messages.”
“Restrictions and oversight by institutional offices responsible for branding.”
“The Library has little control over how the logo appears on the page.”
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