74 · Survey Results: Survey Questions and Responses
Social bookmarking 0 —
Other 7 41%
Please describe other channels.
“Book bags, book marks.”
“Giveaway (which this year was internally produced notecards with a special university legacy logo.”
“Labels on equipment, purchased with student fee funds, that acknowledged the source.”
“Libraries internal and external newsletters Strategic Plan brochure, staff training.”
“Local media.”
“Media relations effort to increase coverage in targeted outlets targeted, semi-annual print and electronic
newsletter.”
“Our media focus is on the national and DC levels, so the term ‘campus’ doesn’t pertain as much to us. We
are rolling out a coordinated campaign that involves paid ads (primarily transit, but also some print and trade
publications and local radio), outreach to third parties (travel/tourism industry), creation of an online ‘microsite’
and online pressroom, a direct outreach campaign to libraries (details TBA), congressional engagement, and event
planning.”
39. Has the effectiveness of this activity been evaluated? N=15
Yes 5 33%
No 10 67%
If yes, please briefly describe the evaluation method(s) used.
“Again, the impact of tax support for the university is a direct measure.”
“Feedback from internal committees and external sources such as readers of publications has been received by
marketing.”
“Feedback from student governing body indicated awareness of libraries’ use of student fee funds.”
“Formal evaluation will occur in July 2008.”
“Only informally, by means of a notepad on our coffee table (which generated comments such as ‘I [heart] you
giver of caffeine! Awesome!!!!’). We also have a suggestion box nearby.”
Social bookmarking 0 —
Other 7 41%
Please describe other channels.
“Book bags, book marks.”
“Giveaway (which this year was internally produced notecards with a special university legacy logo.”
“Labels on equipment, purchased with student fee funds, that acknowledged the source.”
“Libraries internal and external newsletters Strategic Plan brochure, staff training.”
“Local media.”
“Media relations effort to increase coverage in targeted outlets targeted, semi-annual print and electronic
newsletter.”
“Our media focus is on the national and DC levels, so the term ‘campus’ doesn’t pertain as much to us. We
are rolling out a coordinated campaign that involves paid ads (primarily transit, but also some print and trade
publications and local radio), outreach to third parties (travel/tourism industry), creation of an online ‘microsite’
and online pressroom, a direct outreach campaign to libraries (details TBA), congressional engagement, and event
planning.”
39. Has the effectiveness of this activity been evaluated? N=15
Yes 5 33%
No 10 67%
If yes, please briefly describe the evaluation method(s) used.
“Again, the impact of tax support for the university is a direct measure.”
“Feedback from internal committees and external sources such as readers of publications has been received by
marketing.”
“Feedback from student governing body indicated awareness of libraries’ use of student fee funds.”
“Formal evaluation will occur in July 2008.”
“Only informally, by means of a notepad on our coffee table (which generated comments such as ‘I [heart] you
giver of caffeine! Awesome!!!!’). We also have a suggestion box nearby.”
