116 · Survey Results: Survey Questions and Responses
“The library is currently soliciting comprehensive feedback on the library’s Web site. We are conducting useability
testing, focus groups, card sorting exercises in addition to ascertaining best practices.”
“The library plays a critical role at the heart of the university’s mission of teaching, research, and outreach.
Collaboration with other colleges and units on campus has been key to getting the word out and reaching our
users.”
“The library will be hiring a full-time marketing director in the next fiscal year. This should help focus the libraries’
efforts. I doubt that, beyond LibQUAL+ surveys, activities to formally evaluate promotional strategies will be
implemented due to time constraints.”
“The Libraries uses the same set of promotional tools and activities for each individual service, event, collection,
etc. that we promote. It’s not practical to have a custom-designed promotion for each of the large number of
services we promote each year. An individual news item is generated for each service, collection, etc., and then
distributed through all possible channels across campus.”
“This is a relatively new program that is still in the formative stages. The program plan is under development at
this time.”
“This library, for some time, has not dedicated staff or resources to marketing and promotion previous efforts
have been haphazard or spotty we are moving in the direction of a more coordinated effort among our
departments and university offices the communications manager position was created and filled only in the last
academic year.”
“Two and a half years ago, we launched a new library magazine, which is sent to faculty members, donors, and
University administrators. In addition, it is displayed in literature racks in the main library and in the departmental
libraries. It is available free of charge. The magazine is beautifully designed, the articles are substantive and well
written, and the publication is printed in color. We have had excellent response to the magazine.”
“Very difficult to reach undergraduate students: student newspaper advertisements are expensive student online
magazine is not well subscribed ‘notebox’ use is restricted. Need to use a variety of approaches.”
“We are in a transitional period and have spent the last year aligning ourselves with the new university brand. We
are also redesigning the library logo, the Web site, and many of our print pieces.”
“We are in the process of developing a marketing plan for the Libraries.”
“We do lots of press releases and calendar notices for events, new services, achievements. That has resulted in
good coverage in local, regional, and national media. We do live interviews on radio. We staff tables at special
events—athletics, open houses, new students programs, etc.”
“We do what we can with a committee of volunteers but we don’t do as much as a full time professional could
accomplish.”
“We need to do a better job of communications strategy. Right now we are in a reactive mode rather than setting
the message and carrying through all of our communications.”
“We’ve developed a twice-annually published newsletter geared toward Library donors called ‘Bookmarks.’ We’ve
published five issues to date. It usually has 8–10 color pages, heavy on photos and interesting historical or topical
articles. The last page features news from the Library Director of Development and is an effective way to spur
“The library is currently soliciting comprehensive feedback on the library’s Web site. We are conducting useability
testing, focus groups, card sorting exercises in addition to ascertaining best practices.”
“The library plays a critical role at the heart of the university’s mission of teaching, research, and outreach.
Collaboration with other colleges and units on campus has been key to getting the word out and reaching our
users.”
“The library will be hiring a full-time marketing director in the next fiscal year. This should help focus the libraries’
efforts. I doubt that, beyond LibQUAL+ surveys, activities to formally evaluate promotional strategies will be
implemented due to time constraints.”
“The Libraries uses the same set of promotional tools and activities for each individual service, event, collection,
etc. that we promote. It’s not practical to have a custom-designed promotion for each of the large number of
services we promote each year. An individual news item is generated for each service, collection, etc., and then
distributed through all possible channels across campus.”
“This is a relatively new program that is still in the formative stages. The program plan is under development at
this time.”
“This library, for some time, has not dedicated staff or resources to marketing and promotion previous efforts
have been haphazard or spotty we are moving in the direction of a more coordinated effort among our
departments and university offices the communications manager position was created and filled only in the last
academic year.”
“Two and a half years ago, we launched a new library magazine, which is sent to faculty members, donors, and
University administrators. In addition, it is displayed in literature racks in the main library and in the departmental
libraries. It is available free of charge. The magazine is beautifully designed, the articles are substantive and well
written, and the publication is printed in color. We have had excellent response to the magazine.”
“Very difficult to reach undergraduate students: student newspaper advertisements are expensive student online
magazine is not well subscribed ‘notebox’ use is restricted. Need to use a variety of approaches.”
“We are in a transitional period and have spent the last year aligning ourselves with the new university brand. We
are also redesigning the library logo, the Web site, and many of our print pieces.”
“We are in the process of developing a marketing plan for the Libraries.”
“We do lots of press releases and calendar notices for events, new services, achievements. That has resulted in
good coverage in local, regional, and national media. We do live interviews on radio. We staff tables at special
events—athletics, open houses, new students programs, etc.”
“We do what we can with a committee of volunteers but we don’t do as much as a full time professional could
accomplish.”
“We need to do a better job of communications strategy. Right now we are in a reactive mode rather than setting
the message and carrying through all of our communications.”
“We’ve developed a twice-annually published newsletter geared toward Library donors called ‘Bookmarks.’ We’ve
published five issues to date. It usually has 8–10 color pages, heavy on photos and interesting historical or topical
articles. The last page features news from the Library Director of Development and is an effective way to spur
