SPEC Kit 306: Promoting the Library · 43
All users Undergrads Grads Faculty Staff Donors Other, please describe

International students
After experiencing success with the
faculty, we’ve expanded the newsletter
to reach graduate students as well.
They seem to especially enjoy it.
14. For this activity, what channels has the library used to convey the promotion message? Check all
that apply. N=37
Library channels
Library Web site 36 97%
Flyers and brochures 23 62%
Targeted e-mails 19 51%
Classroom instruction 17 46%
Posters 13 35%
Library events 11 30%
Library discussion lists 8 22%
Campus channels
Campus Newspaper articles 17 46%
Campus Portal 9 24%
Campus Calendar 9 24%
Campus Resident Halls/Dorms 8 22%
Campus Newspaper advertisements 8 22%
Faculty and student electronic discussion lists 7 19%
Campus Student Center/Dining Halls 4 11%
Course Management System 4 11%
Campus Radio 3 8%
Campus TV 2 5%
Departmental Web sites 2 5%
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