Promoting the Library, SPEC Kit 306 (September 2008)

Mathews, Brian; Bodnar, Jon

50 · Survey Results: Survey Questions and Responses
All users Undergrads Grads Faculty Staff Donors Other, please describe
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SPEC Kit 306: Promoting the Library · 49
“Fall program targeted at students to introduce them to library resources and services.”
“Focused effort to promote annual undergraduate research award. A comprehensive promotional campaign was
undertaken to raise awareness and encourage participation. The Dean of the College and University Librarian
urged faculty to encourage students to apply. Other efforts have targeted students directly.”
“In process, promotion is being developed. Current promotion includes in-house displays and signs.”
“Largely promoted by liaison (reference) librarian visits to faculty and their departments.”
“New signage/posters, Flyers.”
“Posters around the libraries Library news box (on home page) newsletter content list-servs campus news.”
“Sponsored events to make students and others aware of library services such as reference, media assistance, and
various other groups within the library. Added attractive signage to advertise various services.”
“The Class Librarian Program, a liaison program for undergraduates, was established in 2002 to increase
awareness of library services and resources by establishing a relationship between undergraduates and specific
librarians throughout their four years in the College. Each class (e.g., Class of 2010) is assigned a specific librarian
who is available to answer questions, address concerns, and connect them with all Library resources. The Class
Librarian promotes Library resources and services through college mailings, quarterly e-mails, special events (such
as study breaks and workshops), and a customized Web site that includes links to resources, current library news,
and research tips. The Class Librarians are also available to meet with students to provide one-on-one instruction
and reference assistance.”
“We have established a weekly library presence in one of the residence halls on campus. Each Monday and
Tuesday night, a reference librarian is available until 11pm to answer questions. We bring our laptop and offer free
hi-liters and candy.”
“We promote everything in the library using the same communications tools listed below. Each new promotional
effort for collections, services, events, etc. uses those tools. We have many different promotional campaigns
underway at any given time and we use the set of tools available to carry them out.”
19. What audience was targeted? Check all that apply. N=30
All library users 8 27%
Undergraduates 26 87%
Graduates 19 63%
Faculty 15 50%
Staff 5 17%
Potential donors 2 7%
Other, please describe 2 7%

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SPEC Kit 306: Promoting the Library (September 2008) resources

SPEC Kit 306: Promoting the Library · 51
20. For this activity, what channels has the library used to convey the promotion message? Check all
that apply. N=30
Library channels
Library Web site 25 83%
Flyers and brochures 23 77%
Posters 22 73%
Targeted e-mails 16 53%
Classroom instruction 16 53%
Library events 11 37%
Library discussion lists 8 27%
Campus channels
Campus Resident Halls/Dorms 9 30%
Campus Newspaper advertisements 8 27%
Campus Calendar 8 27%
Campus Newspaper articles 7 23%
Campus Portal 6 20%
Campus Student Center/Dining Halls 5 17%
Campus TV 3 10%
Campus Radio 3 10%
Faculty and student electronic discussion lists 3 10%
Course Management System 2 7%
Departmental Web sites 2 7%
Web 2.0 technologies
Blogs 11 37%
Social networking sites 11 37%
Wikis 3 10%
Social bookmarking 3 10%
Videocasts 2 7%
Podcasts 1 3%

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