SPEC Kit 306: Promoting the Library · 93
“Faculty Senate presentation.”
“Signage in the foyer of the library. (We are a very heavily used facility, with most students on campus visiting the
library daily or weekly.)”
“We use a mix to be most effective.”
65. What was most challenging about this promotion effort? N=4
“Finding time to do, and needing to produce professional quality materials (feedback from users) with no
designated budget.”
“Getting it done on time &getting staff involved.”
“Getting responses from faculty.”
“The need to constantly revise and re-produce materials in order to keep them fresh and current.”
Orientation for New Users
66. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=8
Yes 4 50%
No 4 50%
Developed a Tagline or Slogan
“Extensive library presence during frosh and grad orientation weeks (displays, tours, talks at many different
events sponsoring a graduate student brunch and poster session). Different each year, depending on the campus
theme. The Library often incorporates the @your library concept as part of their tagline, e.g., ‘research help @your
library.’”
“Free coffee/ice cream vouchers given to attendees at tours. Giveaway bags, a drawing for an iPod and memory
sticks. Program included: Discovery tours ‘get started@your library ’ ‘find stuff fast@yourlibrary.’ Orientation@
yourlibrary. Each of 4 posters had a separate tagline: 1. ‘Don’t get stuck trying to figure things out!’ [+picture,
etc.} 2. ‘Straight ahead for learning: Destination: Knowledge ’ 3. ‘Wrestling with assignment deadlines. We can
help you win the battle ’ 4. ‘Great minds like a think.’”
“Students: At the beginning of the academic year, we organize a stand for new students. We offer them many
orientation activities in each of our libraries (visits, training). A press release welcoming the students to our
libraries is published on our Web site and in the University’s papers (including a special issue of the Humanities
Faculty). We have information on our libraries and ads on them in the agendas given to students by the student
“Faculty Senate presentation.”
“Signage in the foyer of the library. (We are a very heavily used facility, with most students on campus visiting the
library daily or weekly.)”
“We use a mix to be most effective.”
65. What was most challenging about this promotion effort? N=4
“Finding time to do, and needing to produce professional quality materials (feedback from users) with no
designated budget.”
“Getting it done on time &getting staff involved.”
“Getting responses from faculty.”
“The need to constantly revise and re-produce materials in order to keep them fresh and current.”
Orientation for New Users
66. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=8
Yes 4 50%
No 4 50%
Developed a Tagline or Slogan
“Extensive library presence during frosh and grad orientation weeks (displays, tours, talks at many different
events sponsoring a graduate student brunch and poster session). Different each year, depending on the campus
theme. The Library often incorporates the @your library concept as part of their tagline, e.g., ‘research help @your
library.’”
“Free coffee/ice cream vouchers given to attendees at tours. Giveaway bags, a drawing for an iPod and memory
sticks. Program included: Discovery tours ‘get started@your library ’ ‘find stuff fast@yourlibrary.’ Orientation@
yourlibrary. Each of 4 posters had a separate tagline: 1. ‘Don’t get stuck trying to figure things out!’ [+picture,
etc.} 2. ‘Straight ahead for learning: Destination: Knowledge ’ 3. ‘Wrestling with assignment deadlines. We can
help you win the battle ’ 4. ‘Great minds like a think.’”
“Students: At the beginning of the academic year, we organize a stand for new students. We offer them many
orientation activities in each of our libraries (visits, training). A press release welcoming the students to our
libraries is published on our Web site and in the University’s papers (including a special issue of the Humanities
Faculty). We have information on our libraries and ads on them in the agendas given to students by the student
