26 · Survey Results: Survey Questions and Responses
is no official selection mechanism for choosing when this happens or who is involved in the promotion when it
does. If the unit/department has the staff/time/resources to handle the promotion, they may choose to do so,
perhaps getting advice from Marketing and Communications along the way. Promotion activities are centralized
in Administration and coordinated by Director of Marketing and Communication who reports to the University
Librarian.
Respondent 38
One library staff member has library promotion as part of his/her job description A library committee or taskforce is
responsible for promotion activities
The Communications Officer (in Administration, reports to the Library Director and Development Officer) has
library promotion as part of his/her job description.
Respondent 39
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Other
The Bibliothécaire-communications (Communications librarian) (Direction générale (Office of the Director of
Libraries), reports to the Adjointe du Directeur général (Assistant Director General)) has library promotion as
part of his/her job description. The various libraries that are part of the Direction des bibliothèques (Direction
of Libraries) coordinate their efforts, and inform each other and their users about their activities. The Direction
générale de la Direction des bibliothèques (General Direction of the Direction of Libraries) handles some of the
promotion activities (Annual Report, Web site of the Direction des bibliothèques, guides on general subjects, etc.)
but each library or department is free to create individual promotion activities. The Direction générale also has the
role of coordinator of promotion activities proposed by individual libraries or departments.
Respondent 40
One library staff member has library promotion as part of his/her job description A library committee or taskforce is
responsible for promotion activities
The Communications Specialist (in Office of the Dean, reports to the Dean) has library promotion as part of his/
her job description.
Respondent 41
Other
Library has dedicated communications and development departments that work in cooperation with one another
and also in support of promotional and outreach activities that take place at the unit/department/library level.
Director of Library Communications and Director of Development each report to the University Librarian.
Respondent 42
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually Promotion activities are centralized in one unit/department A library committee or
taskforce is responsible for promotion activities Other
The Librarian for External Relations (in Administration, reports to the Assistant Director for Capital Management
and External Relations) has library promotion as part of his/her job description. Units/departments work through
the established process for development of materials and publicity on the Web the Librarian for External Relations
is usually involved if publicity is directed to donors and the community. Promotion activities are centralized in the
Administration-External Relations Unit and are coordinated by the Librarian for External Relations who reports to
the Assistant Director for Capital Management and External Relations. For specialized events, the staff involved
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