SPEC Kit 306: Promoting the Library · 63
“Keeping description short enough for online word limit and yet being accurate.”
“Lead time.”
“No particular challenge.”
“Promoting events/activities that may only be of interest to a limited audience but promoting them in a way that
appeals to the masses.”
“Resources — time primarily.”
“Spreading the word to a very large campus population without a concentrated news source.”
“Staffing promotion for these events is challenging due to the increasing number of events.”
“Time needed to design and distribute publicity for a very large number of events held through the year. It is a
workload issue.”
“We work in a very saturated environment. Lots of competition for time and attention of university community,
public, media, etc.”
Fundraising or Development Initiatives
30. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=17
Yes 7 41%
No 10 59%
Developed a Tagline or Slogan
“Friends Newsletter: Widened the audience receiving the newsletter to include past donors and others. Each issue
has its own slogan and focus.”
“Increasing awareness of Library needs and naming opportunities. Several glossy publications have produced,
even placed in Alumni magazine, touting gifting opportunities. ‘Embracing the Future.’”
“Slogans are not library specific. During a development campaign that is overseen by the University system as a
whole.”
“The Library is planning a major building expansion for which a significant fundraising goal has been set. To
broaden understanding about the project needs, the University Librarian, a trustee, the senior vice president of
University Resources and the director of development for the Library recently addressed a group of 50 fundraisers
for the University. The goal was to provide these top-level professionals, who have international contact with
a broad range of University alumni and donors, with information about the Library’s project so that they can
assist in the identification of donor prospects. Since that presentation, attendees have requested three things: (1)
quarterly meetings about the project so that they can be updated regularly and therefore, be better equipped to
“Keeping description short enough for online word limit and yet being accurate.”
“Lead time.”
“No particular challenge.”
“Promoting events/activities that may only be of interest to a limited audience but promoting them in a way that
appeals to the masses.”
“Resources — time primarily.”
“Spreading the word to a very large campus population without a concentrated news source.”
“Staffing promotion for these events is challenging due to the increasing number of events.”
“Time needed to design and distribute publicity for a very large number of events held through the year. It is a
workload issue.”
“We work in a very saturated environment. Lots of competition for time and attention of university community,
public, media, etc.”
Fundraising or Development Initiatives
30. Briefly describe the activity that was undertaken to reach this objective. Was a tagline or slogan
developed for this campaign? N=17
Yes 7 41%
No 10 59%
Developed a Tagline or Slogan
“Friends Newsletter: Widened the audience receiving the newsletter to include past donors and others. Each issue
has its own slogan and focus.”
“Increasing awareness of Library needs and naming opportunities. Several glossy publications have produced,
even placed in Alumni magazine, touting gifting opportunities. ‘Embracing the Future.’”
“Slogans are not library specific. During a development campaign that is overseen by the University system as a
whole.”
“The Library is planning a major building expansion for which a significant fundraising goal has been set. To
broaden understanding about the project needs, the University Librarian, a trustee, the senior vice president of
University Resources and the director of development for the Library recently addressed a group of 50 fundraisers
for the University. The goal was to provide these top-level professionals, who have international contact with
a broad range of University alumni and donors, with information about the Library’s project so that they can
assist in the identification of donor prospects. Since that presentation, attendees have requested three things: (1)
quarterly meetings about the project so that they can be updated regularly and therefore, be better equipped to
