SPEC Kit 306: Promoting the Library · 83
All users Undergrads Grads Faculty Staff Donors Other, please describe
University Administration. Also faculty
were encouraged to market the spaces
to their students.
Entire campus, media, peer institutions





Primarily undergraduates initially, but all
other audiences as well


University Administration
50. For this activity, what channels has the library used to convey the promotion message? Check all
that apply. N=11
Library channels
Library Web site 9 82%
Library events 9 82%
Targeted e-mails 8 73%
Flyers and brochures 8 73%
Posters 6 55%
Classroom instruction 3 27%
Library discussion lists 1 9%
Campus channels
Campus Newspaper articles 6 55%
Campus Portal 5 45%
Campus Newspaper advertisements 4 36%
Campus Resident Halls/Dorms 3 27%
Campus Student Center/Dining Halls 3 27%
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