108 · Survey Results: Survey Questions and Responses
“The Library is presently in the process of introducing a new visual identity, which will be used in the 2008/09
academic year to help define, articulate and build awareness of the library’s brand aspiration. “Charting paths to
discovery.’”
“We wanted campus users to know that the libraries’ electronic materials were growing, that we have electronic
desktop services, and that the campus wireless system now provided greater electronic access to materials. ‘UA
Libraries — Wherever you are!’”
“Worked with a senior advertising class to brand the Libraries. They came up with ‘Get it Done at the UNL
Libraries’ or ‘Get it Done.’ The other branding we feed into comes from the University’s branding that we are
required to do.”
Did Not Develop a Tagline or Slogan
“A branding campaign was launched several years ago to revitalize the image of the library. The visual elements
we used were quite outdated—they just looked old. With our new look, we brought a feeling of sophistication
and simplicity by highlighting special items from our collection.”
“After more than a year of research into audience perceptions and needs, a graphic identity for the University
Libraries was launched fall 2006. This image was created for an institutional identity—much like a brand—with
a long shelf life not an ephemeral campaign. The goal of the identity was to unify Penn State Libraries at 24
locations and to have an image that was adaptable to a variety of audiences and applications. To date it has been
very successful.”
“Communication department was newly created and will be undertaking a branding campaign shortly. Is now
dealing with promoting a multifaceted, large, and complex library system in a more coordinated way, building to
the point where a communications plan will be developed. Utilizing a variety of distribution channels to get the
word out consistently.”
“Library logo appears on all e-resources whenever possible.”
“Our branding is part of the parent organization, of course, such that we work closely to carry that of the
University of Wisconsin-Madison. By branding, we look for typography and art that makes it clear we are a UW-
Madison asset and do not consider a slogan or tagline part of that.”
“Our university has a distinct branding campaign that it initiated five years ago. Within that branding campaign,
the library has what is referred to as an ‘individual unit expression,’ an element that we apply to the university
branding to identify ourselves. In our case, we have a book graphic that we put on all publications—print and
Web.”
“The ULS developed a ‘mark’ and promoted it internally and externally.”
“To heighten awareness and create a premium look and feel for our journal publishing service using Open Journal
Systems, we decided to create a name and a brand. We named our initiative York Digital Journals to communicate
that our service was intended for the entire university community. A logo, font and colour scheme was established
which has been consistently carried through wherever York Digital Journals are involved. DIY: Digital Initiatives @
York Y Space.”
“Traditionally, each library has often promoted itself independently of others in the system. A campaign was
“The Library is presently in the process of introducing a new visual identity, which will be used in the 2008/09
academic year to help define, articulate and build awareness of the library’s brand aspiration. “Charting paths to
discovery.’”
“We wanted campus users to know that the libraries’ electronic materials were growing, that we have electronic
desktop services, and that the campus wireless system now provided greater electronic access to materials. ‘UA
Libraries — Wherever you are!’”
“Worked with a senior advertising class to brand the Libraries. They came up with ‘Get it Done at the UNL
Libraries’ or ‘Get it Done.’ The other branding we feed into comes from the University’s branding that we are
required to do.”
Did Not Develop a Tagline or Slogan
“A branding campaign was launched several years ago to revitalize the image of the library. The visual elements
we used were quite outdated—they just looked old. With our new look, we brought a feeling of sophistication
and simplicity by highlighting special items from our collection.”
“After more than a year of research into audience perceptions and needs, a graphic identity for the University
Libraries was launched fall 2006. This image was created for an institutional identity—much like a brand—with
a long shelf life not an ephemeral campaign. The goal of the identity was to unify Penn State Libraries at 24
locations and to have an image that was adaptable to a variety of audiences and applications. To date it has been
very successful.”
“Communication department was newly created and will be undertaking a branding campaign shortly. Is now
dealing with promoting a multifaceted, large, and complex library system in a more coordinated way, building to
the point where a communications plan will be developed. Utilizing a variety of distribution channels to get the
word out consistently.”
“Library logo appears on all e-resources whenever possible.”
“Our branding is part of the parent organization, of course, such that we work closely to carry that of the
University of Wisconsin-Madison. By branding, we look for typography and art that makes it clear we are a UW-
Madison asset and do not consider a slogan or tagline part of that.”
“Our university has a distinct branding campaign that it initiated five years ago. Within that branding campaign,
the library has what is referred to as an ‘individual unit expression,’ an element that we apply to the university
branding to identify ourselves. In our case, we have a book graphic that we put on all publications—print and
Web.”
“The ULS developed a ‘mark’ and promoted it internally and externally.”
“To heighten awareness and create a premium look and feel for our journal publishing service using Open Journal
Systems, we decided to create a name and a brand. We named our initiative York Digital Journals to communicate
that our service was intended for the entire university community. A logo, font and colour scheme was established
which has been consistently carried through wherever York Digital Journals are involved. DIY: Digital Initiatives @
York Y Space.”
“Traditionally, each library has often promoted itself independently of others in the system. A campaign was