SPEC Kit 306: Promoting the Library · 35
2,000 10,000 2,500 5,000 2,500 3,000 Room rental for events,
mailings. Please note that
above totals include costs of
major publications, such as
annual Progress Report, holiday
card, and other fundraising/
development items.
— 6,000 2,500 2,500 — —
— 9,000 — 2,000 — —
— — — — — 20,000 Covers entire PR/marketing
budget without designated
categories as above
“Communications to campus community are budgeted separately from donor relations.”
“External Relations print publications budget is $10,000 many expenses are shared between External Relations
and Development total expenditures for these types of materials is estimated to be $30,000.”
“We don’t break it up that specifically. I have a budget of approximately $10K to manage on all areas listed
above.”
“We have an amount budgeted (through our Dean’s restricted accounts), but it is not neatly divided into your
categories above. Our expenditures for this fiscal year will be about $30,000.”
“Determined by head of the Department of Reference Instruction Services from Department Budget allocation.”
Four respondents listed only a total for the budget: 5,000 25,000 (includes 5,000 for printing) 30,000 and
1,800,000.
If no, please estimate the total expenditures for promotional activities this fiscal year. N=32
Minimum Maximum Mean Median
$500 $150,000 $27,406 $17,000
2,000 10,000 2,500 5,000 2,500 3,000 Room rental for events,
mailings. Please note that
above totals include costs of
major publications, such as
annual Progress Report, holiday
card, and other fundraising/
development items.
— 6,000 2,500 2,500 — —
— 9,000 — 2,000 — —
— — — — — 20,000 Covers entire PR/marketing
budget without designated
categories as above
“Communications to campus community are budgeted separately from donor relations.”
“External Relations print publications budget is $10,000 many expenses are shared between External Relations
and Development total expenditures for these types of materials is estimated to be $30,000.”
“We don’t break it up that specifically. I have a budget of approximately $10K to manage on all areas listed
above.”
“We have an amount budgeted (through our Dean’s restricted accounts), but it is not neatly divided into your
categories above. Our expenditures for this fiscal year will be about $30,000.”
“Determined by head of the Department of Reference Instruction Services from Department Budget allocation.”
Four respondents listed only a total for the budget: 5,000 25,000 (includes 5,000 for printing) 30,000 and
1,800,000.
If no, please estimate the total expenditures for promotional activities this fiscal year. N=32
Minimum Maximum Mean Median
$500 $150,000 $27,406 $17,000