SPEC Kit 306: Promoting the Library · 27
are responsible for making sure the event is publicized, and they usually work with the Librarian for External
Relations. The library has an External Relations Council. Promotion activities are handled by External Relations
staff and by public services staff.
Respondent 43
Promotion activities occur on an ad hoc basis Each unit/department/library handles promotion activities individually
Promotion activities are coordinated through the Associate Dean of Libraries for Public Services. Individuals
organizing the event/services generally draft the promotion activities information (press release, flyer, Web
announcement). Coordination through the Associate Dean of Libraries for Public Services.
Respondent 44
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Promotion activities are centralized in one unit/department A library committee or taskforce is responsible
for promotion activities Other
Ad hoc committees are typically comprised of both faculty (librarians) and staff. The Coordinator of
Communications &Publication and the Fiscal Officer are usually members along with other employees who
have a logical connection or special knowledge of the activity. The Coordinator, Communications &Publications
(in Dean’s Office, reports to the Dean of Libraries) has library promotion as part of his/her job description.
Promotion activities are centralized in Communications &Publications/ Dean’s Office and are coordinated by the
Coordinator, Communications &Publications who reports to the Dean of Libraries. We conduct promotions both
through annual outreach campaigns and as needed on ad hoc basis. The Communications &Publications Office
currently consists of 1.5 FTE, soon to be 2.5 FTE. Many promotional activities are the joint effort of a committee or
taskforce.
Respondent 45
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department
Library department staff members notify the communications director of promotional needs and then work
in tandem to carry out the promotional activities. The Communications Director (in Library Administration,
reports to the Dean of Libraries) has library promotion as part of his/her job description. Coordination: On
occasion, individual departments promote their own services/activities, but usually after consultation with the
communications director. In addition to the promotional activities described below, announcements and updates
about library events and activities are shared at various meetings (library council, subject specialists meetings,
etc.) Word-of-mouth promotions take place through subsequent contact between library staff and individual
members of the campus community. Promotion activities are centralized in Library Communications and are
coordinated by the Communications Director who reports to the Dean of Libraries.
Respondent 46
Promotion activities occur on an ad hoc basis Promotion activities are centralized in one unit/department Other
Those ad hoc promotions that occur are under the purview of specialists in public services and departmental
units. Promotion activities are centralized in Planning and Communication and are coordinated by the Director
for Planning and Communication who reports to the Vice Provost and Director of Libraries. Most promotional
work is centralized in the directorate for planning and communication, along with the wider communication effort
which includes relationships with external media. Exhibitions and public service events (e.g., student social) are
exceptions.
are responsible for making sure the event is publicized, and they usually work with the Librarian for External
Relations. The library has an External Relations Council. Promotion activities are handled by External Relations
staff and by public services staff.
Respondent 43
Promotion activities occur on an ad hoc basis Each unit/department/library handles promotion activities individually
Promotion activities are coordinated through the Associate Dean of Libraries for Public Services. Individuals
organizing the event/services generally draft the promotion activities information (press release, flyer, Web
announcement). Coordination through the Associate Dean of Libraries for Public Services.
Respondent 44
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Promotion activities are centralized in one unit/department A library committee or taskforce is responsible
for promotion activities Other
Ad hoc committees are typically comprised of both faculty (librarians) and staff. The Coordinator of
Communications &Publication and the Fiscal Officer are usually members along with other employees who
have a logical connection or special knowledge of the activity. The Coordinator, Communications &Publications
(in Dean’s Office, reports to the Dean of Libraries) has library promotion as part of his/her job description.
Promotion activities are centralized in Communications &Publications/ Dean’s Office and are coordinated by the
Coordinator, Communications &Publications who reports to the Dean of Libraries. We conduct promotions both
through annual outreach campaigns and as needed on ad hoc basis. The Communications &Publications Office
currently consists of 1.5 FTE, soon to be 2.5 FTE. Many promotional activities are the joint effort of a committee or
taskforce.
Respondent 45
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department
Library department staff members notify the communications director of promotional needs and then work
in tandem to carry out the promotional activities. The Communications Director (in Library Administration,
reports to the Dean of Libraries) has library promotion as part of his/her job description. Coordination: On
occasion, individual departments promote their own services/activities, but usually after consultation with the
communications director. In addition to the promotional activities described below, announcements and updates
about library events and activities are shared at various meetings (library council, subject specialists meetings,
etc.) Word-of-mouth promotions take place through subsequent contact between library staff and individual
members of the campus community. Promotion activities are centralized in Library Communications and are
coordinated by the Communications Director who reports to the Dean of Libraries.
Respondent 46
Promotion activities occur on an ad hoc basis Promotion activities are centralized in one unit/department Other
Those ad hoc promotions that occur are under the purview of specialists in public services and departmental
units. Promotion activities are centralized in Planning and Communication and are coordinated by the Director
for Planning and Communication who reports to the Vice Provost and Director of Libraries. Most promotional
work is centralized in the directorate for planning and communication, along with the wider communication effort
which includes relationships with external media. Exhibitions and public service events (e.g., student social) are
exceptions.