70 · Survey Results: Survey Questions and Responses
“Libraries Marketing Office integrated a new brand and brand promise across the libraries and the university
campus. We promoted brand standards, graphics, templates and branded promotional pieces (e.g. Strategic Plan
brochure), giveaways as well as the Web site. ‘Access. Knowledge. Success.’”
“Press releases were created for the university’s news resources to raise awareness of awards, events, and new
resources in the library. ‘Be Brilliant!’”
“Promote the Artbrary—a collection of student, faculty and staff artwork from the FSU community. We were
busy with the posting of flyers and posters around campus, Passing out flyers, articles in the Toilet Times,
information on the Webpage, e-mail announcements, and article write-ups in the newspaper, promoted through
our Web site, Facebook and MySpace, advertising on library PC wallpaper and mouse pads, etc. ‘Artbrary- a
collection of student, faculty and staff art.’”
“Since June 2006, we have undergone a branding initiative with a standing group of key influencers from
across the Library, with outside support. In late 2006, the Library’s Executive Committee approved the broad
messaging architecture for the ‘editorial’ phase. Over the next several months, key materials were developed,
staff were briefed and trained, and an intranet site was built as a branding clearinghouse. A parallel process was
begun for the Library’s visual identity. That has culminated in the selection of a new logo and agreement by the
Executive Committee on broad guidance. The final phase over the coming weeks/months will be the development
of a detailed guidance document and delivery of finish art files, followed by initial internal awareness and
implementation. An adjunct to the branding initiative is our effort in 2008 to ‘re-launch” the Library of Congress,
with our New Visitors Experience as a centerpiece. The creative campaign has developed the tagline: ‘Explore.
Discover. Be inspired.’”
“The goal of this campaign is to introduce freshmen and transfer students to core library services and the
personality of the library staff/faculty as helpful and friendly and the library as the information source of choice
on campus. The Library took an active role participating and planning in the University-wide welcome event for
freshmen and transfer students. The theme of the promotional effort was ‘Get Connected’ and activities involved
hosting a themed booth during a street fair with activities and giveaways aimed at introducing students to each
other and the library. For example, students were asked to ‘Connect with New Friends.’ During this activity
students posed for pictures. The pictures were then printed as postcards and hung up for the first week of classes
at library service points. Students were invited to “Find Your Face” and pick up their photos and therefore take a
self-guided tour of the library. Activities also involved registering their library pin to win an iPod with pre-loaded
‘how to use the library’ podcasts. Students also received doorhangers explaining library services they can access
remotely from dorms. Students were also invited to take part in making a video time capsule and therefore
introduced to the University Archive. ‘Get Connected to A World of Knowledge.’”
“The nineteen libraries that collectively form the University Library had, until recently, separate logos, different
formats for their Web pages, etc. Approximately one year ago, we adopted a common logo, the ‘MLibrary’ logo
that now appears on all University Library Web pages, we created an MLibrary pin which staff wear proudly at
various events, adopted standardized business stationery, and created a folder of informative handbills about
each library with the common branding on each flyer in the set. ‘content, access, expertise.’”
“The promotion campaign for the new building: The Irving K. Barber Learning Centre. Phase 2 (final phase) is to
open officially April 11, 2008. The branding refers primarily to the new vision of the building and its mission. ‘The
Irving K. Barber Learning Centre: Supporting lifelong learning and research at UBC, throughout the province and
beyond.’”
“Libraries Marketing Office integrated a new brand and brand promise across the libraries and the university
campus. We promoted brand standards, graphics, templates and branded promotional pieces (e.g. Strategic Plan
brochure), giveaways as well as the Web site. ‘Access. Knowledge. Success.’”
“Press releases were created for the university’s news resources to raise awareness of awards, events, and new
resources in the library. ‘Be Brilliant!’”
“Promote the Artbrary—a collection of student, faculty and staff artwork from the FSU community. We were
busy with the posting of flyers and posters around campus, Passing out flyers, articles in the Toilet Times,
information on the Webpage, e-mail announcements, and article write-ups in the newspaper, promoted through
our Web site, Facebook and MySpace, advertising on library PC wallpaper and mouse pads, etc. ‘Artbrary- a
collection of student, faculty and staff art.’”
“Since June 2006, we have undergone a branding initiative with a standing group of key influencers from
across the Library, with outside support. In late 2006, the Library’s Executive Committee approved the broad
messaging architecture for the ‘editorial’ phase. Over the next several months, key materials were developed,
staff were briefed and trained, and an intranet site was built as a branding clearinghouse. A parallel process was
begun for the Library’s visual identity. That has culminated in the selection of a new logo and agreement by the
Executive Committee on broad guidance. The final phase over the coming weeks/months will be the development
of a detailed guidance document and delivery of finish art files, followed by initial internal awareness and
implementation. An adjunct to the branding initiative is our effort in 2008 to ‘re-launch” the Library of Congress,
with our New Visitors Experience as a centerpiece. The creative campaign has developed the tagline: ‘Explore.
Discover. Be inspired.’”
“The goal of this campaign is to introduce freshmen and transfer students to core library services and the
personality of the library staff/faculty as helpful and friendly and the library as the information source of choice
on campus. The Library took an active role participating and planning in the University-wide welcome event for
freshmen and transfer students. The theme of the promotional effort was ‘Get Connected’ and activities involved
hosting a themed booth during a street fair with activities and giveaways aimed at introducing students to each
other and the library. For example, students were asked to ‘Connect with New Friends.’ During this activity
students posed for pictures. The pictures were then printed as postcards and hung up for the first week of classes
at library service points. Students were invited to “Find Your Face” and pick up their photos and therefore take a
self-guided tour of the library. Activities also involved registering their library pin to win an iPod with pre-loaded
‘how to use the library’ podcasts. Students also received doorhangers explaining library services they can access
remotely from dorms. Students were also invited to take part in making a video time capsule and therefore
introduced to the University Archive. ‘Get Connected to A World of Knowledge.’”
“The nineteen libraries that collectively form the University Library had, until recently, separate logos, different
formats for their Web pages, etc. Approximately one year ago, we adopted a common logo, the ‘MLibrary’ logo
that now appears on all University Library Web pages, we created an MLibrary pin which staff wear proudly at
various events, adopted standardized business stationery, and created a folder of informative handbills about
each library with the common branding on each flyer in the set. ‘content, access, expertise.’”
“The promotion campaign for the new building: The Irving K. Barber Learning Centre. Phase 2 (final phase) is to
open officially April 11, 2008. The branding refers primarily to the new vision of the building and its mission. ‘The
Irving K. Barber Learning Centre: Supporting lifelong learning and research at UBC, throughout the province and
beyond.’”
