SPEC Kit 306: Promoting the Library · 25
one unit/department
The Assistant to the Dean (in Administrative Office, reports to the Dean) has library promotion as part of his/her
job description.
Respondent 33
One library staff member has library promotion as part of his/her job description A library committee or taskforce is
responsible for promotion activities
The Executive Assistant (in Libraries Administration, reports to the Director of Libraries) has library promotion as
part of his/her job description.
Respondent 34
Promotion activities occur on an ad hoc basis Promotion activities are centralized in one unit/department
Reference, instruction, and liaisons to academic departments do a great deal of promotion targeted to their
constituencies. Promotion activities are centralized in Development and Communication and are coordinated by
the Director of Development and Communication who reports to the Director of Libraries.
Respondent 35
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Communications Officer (in Director’s Office, reports to the Director of Development and Communications)
has library promotion as part of his/her job description. The Communications Officer is the central point of
contact for promotional activities that involve more than one library or unit and that are promoted campus-wide.
Individual libraries or units may handle smaller outreach activities targeting a specific audience (not campus-wide)
on their own.
Respondent 36
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department A library committee or taskforce is responsible for promotion activities
The Director, Access, Information, &Research Services (in Access, Information, &Research Services Division,
reports to the Deputy University Librarian) has library promotion as part of his/her job description. Promotion
activities are centralized in the Office of the University Librarian and coordinated by the Deputy University
Librarian who reports to the University Librarian. Promotion of special events (friends of the libraries events,
exhibit openings, etc.) are promoted in campus e-newsletters several weeks prior to the event date. These are
done by the heads of the Libraries’ special collections departments and the Libraries’ Development Office. Library
course-based instruction and workshops are announced on poster-sized signs in the lobby and near the elevators.
These are done by Information, Research, &Instructional Services support staff. Promoting new services (e.g.,
federated search, new OPAC interface) takes place prior to the launching of the new service, during the test
phase. Data collected during the test phase is used to target the new service. This activity is handled by the task
force coordinators. Unit-level promotion activities are coordinated with library administration. Friends events are
coordinated with the Libraries’ Development Office and library administration.
Respondent 37
Promotion activities occur on an ad hoc basis Promotion activities are centralized in one unit/department
While promotional activities are not officially structured to be handled by individual units or departments,
sometimes when an individual unit or department has an event, they handle their own promotion for it. There
one unit/department
The Assistant to the Dean (in Administrative Office, reports to the Dean) has library promotion as part of his/her
job description.
Respondent 33
One library staff member has library promotion as part of his/her job description A library committee or taskforce is
responsible for promotion activities
The Executive Assistant (in Libraries Administration, reports to the Director of Libraries) has library promotion as
part of his/her job description.
Respondent 34
Promotion activities occur on an ad hoc basis Promotion activities are centralized in one unit/department
Reference, instruction, and liaisons to academic departments do a great deal of promotion targeted to their
constituencies. Promotion activities are centralized in Development and Communication and are coordinated by
the Director of Development and Communication who reports to the Director of Libraries.
Respondent 35
One library staff member has library promotion as part of his/her job description Each unit/department/library handles
promotion activities individually
The Communications Officer (in Director’s Office, reports to the Director of Development and Communications)
has library promotion as part of his/her job description. The Communications Officer is the central point of
contact for promotional activities that involve more than one library or unit and that are promoted campus-wide.
Individual libraries or units may handle smaller outreach activities targeting a specific audience (not campus-wide)
on their own.
Respondent 36
Promotion activities occur on an ad hoc basis One library staff member has library promotion as part of his/her job
description Each unit/department/library handles promotion activities individually Promotion activities are centralized
in one unit/department A library committee or taskforce is responsible for promotion activities
The Director, Access, Information, &Research Services (in Access, Information, &Research Services Division,
reports to the Deputy University Librarian) has library promotion as part of his/her job description. Promotion
activities are centralized in the Office of the University Librarian and coordinated by the Deputy University
Librarian who reports to the University Librarian. Promotion of special events (friends of the libraries events,
exhibit openings, etc.) are promoted in campus e-newsletters several weeks prior to the event date. These are
done by the heads of the Libraries’ special collections departments and the Libraries’ Development Office. Library
course-based instruction and workshops are announced on poster-sized signs in the lobby and near the elevators.
These are done by Information, Research, &Instructional Services support staff. Promoting new services (e.g.,
federated search, new OPAC interface) takes place prior to the launching of the new service, during the test
phase. Data collected during the test phase is used to target the new service. This activity is handled by the task
force coordinators. Unit-level promotion activities are coordinated with library administration. Friends events are
coordinated with the Libraries’ Development Office and library administration.
Respondent 37
Promotion activities occur on an ad hoc basis Promotion activities are centralized in one unit/department
While promotional activities are not officially structured to be handled by individual units or departments,
sometimes when an individual unit or department has an event, they handle their own promotion for it. There
